Blog

The year was 1989 and I needed a job.

Six months into a post Covid world and there’s one thing that we know for sure….

EVERYTHING has changed!

Entrepreneurial businesses are closing in droves.  Millions of people each month are filing for unemployment benefits.  (More than anytime in the history of the program!) 

People are working from home and not going out to shop or for entertainment.

Imagine this for a moment…

You walk up to a building that has a roof that’s falling in.  The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.  

As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it. 

For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.  

The real estate determined the success or failure of the business.  

Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data. 

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

Today we have a guest post from top copywriter and marketing expert, Everte Farnell.

Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.  

He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert.  Enjoy.

Parthiv

The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

Pandemic declared, a national emergency, commerce shut down, businesses closing for ever, mask wearing mandates…

The whole world has changed and it will not go back.  Not anytime soon anyway.  

We are facing a very difficult time in the next 5 years.  With the Fed printing money at light speed, we run the risk of massive price inflation without corresponding economic expansion. 

Pandemic! Riots! Fear! Panic!

Businesses have been shut down for weeks and millions are out of work...

And still many of my clients are calling me, concerned that people aren't calling them.

“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”