Nobody likes being wrong, especially when it comes to marketing. You pour your heart, time, and money into a campaign, convinced it’s going to be a winner, only to watch it flop. It’s frustrating, humbling, and can make you feel like you’ve just thrown all your hard work down the drain. But here’s the truth: being wrong in marketing isn’t the end of the road; it’s a chance to learn, pivot, and ultimately get it right.
Every successful marketer has been wrong. Dan Kennedy often says that the difference between the winners and the losers in this game isn’t about always being right—it’s about how quickly you can recognize when you’re wrong and what you do next. The winners adjust, they refine, and they come back stronger. The losers? They stick their heads in the sand and refuse to admit their mistakes.
When Your Big Idea Flops
