If you want to design a winning marketing strategy, you must understand your customer’s needs, fears, and desires. You must have a strong online presence that entices them to want to do business with you. And you must reach out to them regularly with a tailored message that has them lining up with fists raised full of cash, eager to hand it to you in trade for your goods or services.
That’s what today’s blog is all about. So, buckle up and get ready to connect with your customers on a whole new level!
Your customer is rarely looking for a specific product or service. They are looking to fulfill a desire or meet a need. If a consumer is looking to buy a vacation, they are not necessarily interested in the physical address of the hotel or the color of the bed sheets, they want the promise of a week of fun and adventure in an awe-inspiring place with their friends and loved ones.