If you’ve been in business long enough, you’ve been burned.
- The “can’t-miss” campaign that flopped.
- The expensive consultant who vanished after cashing the check.
- The software that promised miracles and delivered migraines.
Every business owner has scars like these, and they run deep. So now, when someone says, “It’s time to invest in marketing,” you flinch. You hesitate. You say, “We’ve tried that before.”
And just like that… you stop moving.


