eLaunchers Blog

It’s Just Like Taking the Kids to the Circus

Posted by Parthiv Shah on May 24, 2019 11:54:16 AM

Image Credit: Pixabay

I was speaking to the children of a neighbor recently, and I asked them if they had ever been to a circus. I mentioned the animals, the clowns, popcorn, peanuts, soft drinks, and taffy apples.  That’s when the fun began.  Their father and I were astounded when the lid came off the jar. 

The discussions that ensued, sometimes multiple and concurrently as to the need to go, the desire to go, how old does one have to be, why should they want to go, can we go now was deafening.   There were questions about how it could possibly be fun with all the noise, smells, and scary faces of the clowns got tossed around too. 

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Topics: concepts and strategy, Marketing to affluent, Strategic Coach

Are Your Leads Alive, Dead, Or On Life Support?

Posted by Parthiv Shah on May 17, 2019 12:24:52 PM

This is a question you better know the answer to if you ever want to close those leads and convert them into paying customers, clients, or patients. If your leads are alive, dead, or on life support is as critical as it gets when attempting to grow a business. 

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Topics: Sales, lead generation, Marketing to affluent, Strategic Coach

So, You Want to Be a Coach; Do You?

Posted by Parthiv Shah on May 17, 2019 12:24:24 PM

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

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Topics: success, Business Plan, Strategic Coach, Continuing Education, Financial Education

The Content Conundrum

Posted by Parthiv Shah on May 15, 2019 3:40:04 PM

Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce.  The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?

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Topics: Implementation, content creation, Strategic Coach

When the Patient Says No

Posted by Parthiv Shah on May 15, 2019 3:10:47 PM

Our client base is made up of several niches, but predominately physicians, dentists, and attorneys.   Further breaking down the spread, dentists is what we seem to attract more than the others. 

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Topics: customer value optimization, concepts and strategy, No BS, Strategic Coach

Understanding the 1000 Days Theory

Posted by Parthiv Shah on May 15, 2019 2:34:34 PM

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

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Topics: Implementation, Magnetic Marketing, Business Plan, Strategic Coach

Minding the Masters

Posted by Parthiv Shah on May 15, 2019 1:55:54 PM

A lot of people today are considered the Masters of Modern Marketing. Like Seth Godin, Gary Venerchuk, Neil Patel for example. Granted, they are pretty sharp on their game.  However, when it comes to direct response, today’s Master is Dan Kennedy as far as I am concerned.   

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Topics: direct marketing, Marketing to affluent, Strategic Coach

The Number One Conversion Hack, Hands Down

Posted by Parthiv Shah on May 10, 2019 11:29:13 AM

Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack.  It’s deemed elusive, almost invisible. That’s B.S.

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Topics: lead generation, Marketing to affluent, marketing for dentists, Strategic Coach, Financial Education

Why Attorneys Should Outsource Their Marketing

Posted by Parthiv Shah on May 3, 2019 2:12:10 PM

Attorneys are probably good at legal stuff.  However, it’s called law school for a reason.  They don’t teach lawyers how to market themselves, only how to understand and interpret the law.    That’s the absolute best reason available as to why attorneys should outsource their marketing.  They just don’t have it within them to do it on their own.

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Topics: success, lead generation, Marketing to affluent, Strategic Coach, Continuing Education

"Should", "Musts", "Wheres", "Whos"!

Posted by Parthiv Shah on Apr 26, 2019 2:24:50 PM

If you ever attended a Tony Robbins event where he spoke of raising your standards, this will be familiar. He taught us that we need to turn our “shoulds” into “musts.” Yes, you should begin saving more money for retirement.

But what you really should be thinking is: I must increase my savings for retirement! When you re-characterize something that you might do, something that you can do or something that you ought to do into an absolute must do, your thinking changes. This takes self-discipline. Your priorities change. It is a re-ordering of what is most significant to the top of your list from the bottom. Saving and investing for the future becomes an absolute must. If that becomes your governing principle, you likely will not spend $32 a week on expensive coffee.

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Topics: concepts and strategy, financial management, Strategic Coach, Financial Education

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