If you've been paying attention to the headlines, you've probably heard that artificial intelligence is coming for marketers, copywriters, consultants, agencies, and just about anyone else who makes a living helping businesses grow.
I don't believe that story. In fact, I think history is about to prove the opposite. AI isn't killing great marketing. It's exposing mediocre marketing.
Topics: businesses grow, copywriters, consultants, greater consistency, complicated terminology
Every time I hear someone say, "AI writes better than I do," I find myself asking a different question.
So what?
That probably sounds like an odd response coming from someone who has invested heavily in artificial intelligence. But the longer I work with AI, the more convinced I become that most business owners are worrying about the wrong thing.
Topics: marketing automation, strongest positioning, AI-powered campaign, businesses grow
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
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