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If AI Writes Better Than You... You're Solving The Wrong Problem.

Posted by Parthiv Shah on Aug 18, 2026, 8:00:02 AM

Every time I hear someone say, "AI writes better than I do," I find myself asking a different question.

So what?

That probably sounds like an odd response coming from someone who has invested heavily in artificial intelligence. But the longer I work with AI, the more convinced I become that most business owners are worrying about the wrong thing.

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Topics: marketing automation, strongest positioning, AI-powered campaign, businesses grow

 parthiv shah

 

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