When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?
20 years ago, there was no Snapchat, Instagram, or Facebook. People didn't get their news from Twitter; they got information from nightly talkshows or newspapers. Times are a-changin' and they are a-changin' fast. The key is to ensure that no matter the platform, you are delivering valuable and captivating content. You're moving away from merely generating a list of random people who opt in to something...to creating quality leads using Inbound Marketing concepts.
Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.
People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.
There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do).
Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service. While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t do it, one of your competitors will!
And they all make it really easy for you to get started. Like immediately. BUT…that’s where most people go wrong. In your haste, as entrepreneurs, to get things going especially on platforms that make it easy for you, a lot of mistakes are made that can cost you thousands of dollars, or worse yet, make you think that “Facebook doesn’t work for my business” just because your initial campaign didn’t work.
You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.
What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.