Sometimes, there is just not enough money to do EVERYTHING you would like to do.
Recently, I had the privilege of talking to a prospect who wanted to enlist me to her team and support her event. We talked about her needs, her long-term vision, short-term goals and the project on deck.
I asked for $57,500. She said, "you are ON, but, you' ve got to make do with $20K. That's all we can invest in this project at this time. What can we do?"
Responses like this place me in an awkward position. As the process engineer, I now have to decide which battles are worth fighting, and what MUST get accomplished between this moment and March, when the event is to occur. I need to figure out a way to make-do and remove certain marketing assets so as to not compromise the event’s marketing needs.