Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!
That said, here is a good place for anyone to start.
Topics: Marketing education, avatar, target marketing
Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!
Topics: Customer Retention, target marketing, email marketing
Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things.
Topics: Business Growth, digital marketer, target marketing
As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.
Topics: Marketing education, target marketing, email marketing
Topics: digital marketer, Marketing education, target marketing
Topics: Marketing education, target marketing, Facebook
From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position. When one considers the nature of their work, it can occasionally come out less than perfect. It is estimated that less than 1% of all procedures have difficulties; 25,000 last year. Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly.
So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect.
Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why
Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
Topics: Marketing education, target marketing, ideal customer
Creating urgency is one of the most important things we can do as business owners and salespeople.
Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
