This week we reach the top of the sales pyramid in BRENT's four-phase system for climbing the pyramid. Last week we discussed the 15%. This week we go onto the 1%. This is where some of the most engaging clients are found.
We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.
Topics: customer journey, target marketing, BRENT
Continuing on from our previous blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. This week we'll look at the second layer.
Topics: customer journey, target marketing
Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!
That said, here is a good place for anyone to start.
Topics: Marketing education, avatar, target marketing
Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!
Topics: Customer Retention, target marketing, email marketing
Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things.
Topics: Business Growth, digital marketer, target marketing
As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.
Topics: Marketing education, target marketing, email marketing
Woah Apple, slow down! We just discussed how recent changes in iOS 15 are transforming the advertisement business for big and small players alike and guess what? Apple announced even harsher privacy controls for iPhone user's IP addresses in the email app and a whole new set of privacy-tightening features for iCloud.
Topics: digital marketer, Marketing education, target marketing
Why The Apple Privacy Changes Are A Big Deal - Part 1
"Apple is a 2 trillion-dollar company that is making it HARDER for advertisers to make money!" Well, that is how tech titan Facebook portrays recent changes in iPhone's iOS 14.5 Privacy update. You might be surprised to hear this news in my blog and are probably thinking "So what?". Let me tell you why privacy changes with iPhone matters for our wallets.
Topics: Marketing education, target marketing, Facebook
Some Difficulties Cosmetic & Reconstructive Surgeons Have
From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position. When one considers the nature of their work, it can occasionally come out less than perfect. It is estimated that less than 1% of all procedures have difficulties; 25,000 last year. Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly.
So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect.
Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why