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Some Difficulties Cosmetic & Reconstructive Surgeons Have

Posted by Stacey Riska on Apr 13, 2021 8:00:00 AM

From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position.  When one considers the nature of their work, it can occasionally come out less than perfect.  It is estimated that less than 1% of all procedures have difficulties; 25,000 last year.  Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly. 

So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect. 

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Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why

To be or not to be - political

Posted by eLaunchers on Oct 29, 2020 8:00:00 AM

Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.

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Topics: Marketing education, target marketing, ideal customer

When You Absolutely, Positively Want to Sell You Stuff Tomorrow...

Posted by Parthiv Shah on May 21, 2020 8:00:00 AM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

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Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3

Posted by Parthiv Shah on May 19, 2020 8:00:00 AM

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

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Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 2

Posted by Parthiv Shah on May 14, 2020 8:00:00 AM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

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Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 1

Posted by Parthiv Shah on May 12, 2020 8:00:00 AM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

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Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

The Most Powerful Money Machine in Existence...

Posted by eLaunchers on Apr 28, 2020 8:00:00 AM

Today’s post is going to be short and sweet.  

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Topics: elaunchers, Technology, business planning, target marketing, deliverability

Take this short quiz to see if Instagram is good fit for your business

Posted by eLaunchers on Apr 16, 2020 8:00:00 AM

1. How many people use Instagram world-wide every month?

  1. 100,000
  2. 500,000
  3. 1,000,000
  4. 1B

If you answered 1 billion  - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).

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Topics: ideal patient, target marketing, ideal customer, Instagram

Profile of new Instagram user Jessica

Posted by eLaunchers on Apr 14, 2020 8:00:00 AM

Building a B2C business through Instagram

Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her  business-to-customer brand awareness through Instagram.

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Topics: target marketing, storytelling, Instagram

Gotta Be the Cowboy of Your Business…

Posted by eLaunchers on Mar 31, 2020 6:20:40 PM

Cowboys are really cool!  What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?

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Topics: target marketing

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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