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Capture Free Customers With Geotargeting

Posted by Richard Bueckert on Sep 1, 2022 8:00:00 AM

Have you ever had someone ask you for a referral for a product or service that they were already buying? "You talk about how your back pain has gone away. Who is YOUR chiropractor?" They ask this even though you know they're a patient at a different chiropractor. Or maybe "Where are you getting your car serviced?" by your sister that always goes back to the dealership for "genuine factory service". The point is that these are examples of people that already have a service or product advisor yet they are asking for a new recommendation. Why?

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Topics: target marketing, geotargeting

BRENT at the Top Of the Pyramid

Posted by Parthiv Shah on Dec 14, 2021 8:00:00 AM

This week we reach the top of the sales pyramid in BRENT's four-phase system for climbing the pyramid. Last week we discussed the 15%. This week we go onto the 1%. This is where some of the most engaging clients are found.

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Topics: target marketing, BRENT

BRENT Goes Higher Up the Pyramid

Posted by Parthiv Shah on Dec 7, 2021 8:00:00 AM

We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.

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Topics: customer journey, target marketing, BRENT

BRENT Going Up the Pyramid

Posted by Parthiv Shah on Nov 30, 2021 8:00:00 AM

Continuing on from our previous blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. This week we'll look at the second layer.

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Topics: customer journey, target marketing

How to kickstart your marketing campaign!

Posted by eLaunchers on Aug 10, 2021 8:00:00 AM

Creating and implementing a marketing campaign is not an easy task for a small/medium business. (It is often just as hard for multi-million-dollar companies with many marketing professionals on payroll.) The good news is that everyone is IN THE SAME BOAT!

 

That said, here is a good place for anyone to start.

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Topics: Marketing education, avatar, target marketing

Mistakes to Avoid In Your Emails

Posted by eLaunchers on Jul 8, 2021 8:00:00 AM

Have you ever received a marketing email that goes straight to the “trash” folder? Or maybe you received a marketing email that got you so mad that you reported it as “Spam”. Many companies are making mistakes that result in wasting thousands of dollars in wasted time and lost revenue, even diverting customers from their business. What are these mistakes? Let me tell you!

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Topics: Customer Retention, target marketing, email marketing

Things That Make Your Audience Distressed.

Posted by eLaunchers on Jul 6, 2021 8:30:00 AM

Marketing can be intimidating and frustrating. This statement is true for both marketers and customers! While marketers often stress about engagement rates, open rates and other KPI’s (key performance indicators) – customers get upset by other things. 

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Topics: Business Growth, digital marketer, target marketing

How Can You Increase Email Engagement?

Posted by eLaunchers on Jul 1, 2021 8:30:00 AM

As we found out in the last two blogs, things are changing in big ways right now! No, seriously - personal privacy is becoming a new industry trend and it's just a matter of time before Google and Microsoft will jump on board with Apple in making our lives (as marketers) miserable. Do you know the best way to thrive in change? You need to fully embrace it. That is why I would like to offer you a shortlist of tips on how to increase your email campaign response rates.

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Topics: Marketing education, target marketing, email marketing

Why Apple Privacy Changes Are A Big Deal - Part 2

Posted by eLaunchers on Jun 29, 2021 8:15:00 AM
Woah Apple, slow down! We just discussed how recent changes in iOS 15 are transforming the advertisement business for big and small players alike and guess what? Apple announced even harsher privacy controls for iPhone user's IP addresses in the email app and a whole new set of privacy-tightening features for iCloud.
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Topics: digital marketer, Marketing education, target marketing

Why The Apple Privacy Changes Are A Big Deal - Part 1

Posted by eLaunchers on Jun 24, 2021 1:48:34 PM
"Apple is a 2 trillion-dollar company that is making it HARDER for advertisers to make money!" Well, that is how tech titan Facebook portrays recent changes in iPhone's iOS 14.5 Privacy update. You might be surprised to hear this news in my blog and are probably thinking "So what?". Let me tell you why privacy changes with iPhone matters for our wallets.
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Topics: Marketing education, target marketing, Facebook

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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