Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
Topics: Marketing education, target marketing, ideal customer
Creating urgency is one of the most important things we can do as business owners and salespeople.
Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.
Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM
Welcome to the business, post-Covid. The world will not be the same for a long time. Things have radically changed and are not going back to normal.
Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM
Today’s post is going to be short and sweet.
Topics: elaunchers, Technology, business planning, target marketing, deliverability
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
Topics: ideal patient, target marketing, ideal customer, Instagram
Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her business-to-customer brand awareness through Instagram.
Topics: target marketing, storytelling, Instagram
Cowboys are really cool! What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?
Topics: target marketing
Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
Topics: marketing for dentists, target marketing, storytelling, Instagram
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