Blog

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Today’s post is going to be short and sweet.  

Topics: elaunchers, Technology, business planning, target marketing, deliverability

1. How many people use Instagram world-wide every month?

1. 100,000
2. 500,000
3. 1,000,000
4. 1B

If you answered 1 billion  - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).

Topics: ideal patient, target marketing, ideal customer, Instagram

Building a B2C business through Instagram

Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her  business-to-customer brand awareness through Instagram.

Topics: target marketing, storytelling, Instagram

Cowboys are really cool!  What symbolizes America more than the lone cowboy on the plains, driving cattle and standing up for what’s right?

Topics: target marketing

Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.

Topics: marketing for dentists, target marketing, storytelling, Instagram

To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.

Topics: marketing for dentists, target marketing, SEO, keywords