I have something to say that some of you may not like, but it needs to be said.
Hope is not a strategy.
Too often, I come across business people who are limited by inaction. They are in business. Yes, that’s true. They work. Most work very hard. But when I ask them about their plans for the future, they offer only vague generalities with no specific plan. They hope, sometime in the future, they will be able to attract more patients if or when the market becomes more favorable. Or they hope that one day, word of mouth will build and their customer base will grow.
