There are significant reasons why marketing metrics are critical. If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost. How can you get to where you are going without markers along the way to ensure you’re going in the proper direction. You’re missing out on pertinent information when you don’t use them.
As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching. You want to be a Coach, Do You? What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.
Marketing campaigns are funny creatures. Many, many of them fail flat on their expensive faces. Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster. I spent a fortune and the results were terrible.”
Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack. It’s deemed elusive, almost invisible. That’s B.S.
If you ever attended a Tony Robbins event where he spoke of raising your standards, this will be familiar. He taught us that we need to turn our “shoulds” into “musts.” Yes, you should begin saving more money for retirement.
But what you really should be thinking is: I must increase my savings for retirement! When you re-characterize something that you might do, something that you can do or something that you ought to do into an absolute must do, your thinking changes. This takes self-discipline. Your priorities change. It is a re-ordering of what is most significant to the top of your list from the bottom. Saving and investing for the future becomes an absolute must. If that becomes your governing principle, you likely will not spend $32 a week on expensive coffee.
Money has a mind of its own. It’s attracted to some folks and repelled by others. It looks at behaviors and decides who to like and who to hang out with. It seems fascinated by people who make intelligent decisions and not so interested in someone playing video games. And it seems to respect library time more than lottery strategies.