eLaunchers Blog

Image Credit: Duhaime Law  http://www.duhaime.org

We received calls from four different attorneys from disparate parts of the country this past month. Actually, one attorney was from British Columbia, Canada. It boiled down to the inability to expect retirement as a reality.

Each in their own way, they told me that they were looking forward. You know, forecasting. And, they realized that although they wanted to retire someday, not one of them thought retirement was unlikely. They wouldn’t be able to accumulate the required wealth they need to do so.  Two were in their third decade of practice, one aged 39, and one just starting out.  They were all small practice attorneys.

Topics: concepts and strategy, content creation, Financial Education, Marketing education

Why 2019 Is eLaunchers’ Year Of

Independence and Freedom

 

This July 4th is the celebration of my 20th anniversary of making a life here in this land of the free, home of the brave.  I came to the realization this holiday weekend that I am significantly fortunate to live in the United States, and I am proud to be an American.

Topics: value added, Business inelligence, elaunchers, customer experience, content creation, No BS, Continuing Education, Financial Education

The value of marketing metrics is critical to a firm’s interests, especially knowing where the revenues originate, flow through the department and produce the ROI that the C-Suite is always asking of marketers large and small.

If you are not measuring what you are doing concerning marketing and budgeting, you should consider other work.  The future will become more and more dependent upon measurement as revenues relate to CPM (cost per man/hour), stock ratio, as a percentage of the overall gross profit, and on and on and on.

Topics: financial management, Financial Education, Technology

Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.

This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.

Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

 

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost.  How can you get to where you are going without markers along the way to ensure you’re going in the proper direction.  You’re missing out on pertinent information when you don’t use them.

Topics: success, Databox Dashboard, Financial Education, Technology

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

Topics: success, Business Plan, Strategic Coach, Continuing Education, Financial Education

Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education

Every small business owner, every doctor, dentist, attorney in the world is trying to figure out the number one conversion hack.  It’s deemed elusive, almost invisible. That’s B.S.

Topics: lead generation, Marketing to affluent, marketing for dentists, Strategic Coach, Financial Education

If you ever attended a Tony Robbins event where he spoke of raising your standards, this will be familiar. He taught us that we need to turn our “shoulds” into “musts.” Yes, you should begin saving more money for retirement.

But what you really should be thinking is: I must increase my savings for retirement! When you re-characterize something that you might do, something that you can do or something that you ought to do into an absolute must do, your thinking changes. This takes self-discipline. Your priorities change. It is a re-ordering of what is most significant to the top of your list from the bottom. Saving and investing for the future becomes an absolute must. If that becomes your governing principle, you likely will not spend $32 a week on expensive coffee.

Topics: concepts and strategy, financial management, Strategic Coach, Financial Education

Money has a mind of its own. It’s attracted to some folks and repelled by others. It looks at behaviors and decides who to like and who to hang out with. It seems fascinated by people who make intelligent decisions and not so interested in someone playing video games. And it seems to respect library time more than lottery strategies.

Topics: financial management, Strategic Coach, Financial Education, Money