The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.
Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible.
Topics: data science, Business inelligence, success, Technology
This July 4th is the celebration of my 20th anniversary of making a life here in this land of the free, home of the brave. I came to the realization this holiday weekend that I am significantly fortunate to live in the United States, and I am proud to be an American.
Topics: value added, Business inelligence, elaunchers, customer experience, content creation, No BS, Continuing Education, Financial Education
If you wish to end up winning, the recipe is outspending the competition. It’s the unvarnished truth. It’s not the best business that always wins, it’s the best marketed. But don’t let me get too far ahead just yet.
The typical business owner looks for every advantage imaginable to spend as little as possible on gaining a new customer, client, or patient. Whether it be pay per click ads, sales commission, incentives, discounts, whatever.
Topics: Business Growth, Business inelligence, Marketing to affluent, Elite Forum, Continuing Education
The Everest Consultation Session is a time you commit to work ON your business. During the 1000 minute (about sixteen hours) session we will make a game plan to take you from where you are to where you want to be at the end of your next 1000 days.
We start with a question I learned from coach Dan Sullivan. "If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”
Topics: Implementation, Business inelligence, 73 point double your business checklist, concepts and strategy
In the “No BS Direct Marketing” book, (Page 14, Rule Number 4) Dan Kennedy says:
“You need real, hard facts and data to make good, intelligent marketing decisions. Making such decisions based on what you or your employees think is happening, feel, guess, have a sense of, etc. is stupid.
Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t. Tracking leads to knowing what your return on investment is for each dollar”.
Topics: Dan Kennedy, data science, Business inelligence
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