If you know much about me, you know that I have been an avid student of master marketer Dan Kennedy for many years. I am part of his inner circle and pay a substantial amount each year to access his time, insight, and sage advice.
Recently he shared a story about the power of accepting blame for the things that ‘happen’ to you.
Let me give an example.
You own a small grocery store. You have a few employees, and most of your customers are locals in the tight-knit community where you’ve set up shop. Crime is not a problem in this area, so you decide to forgo the expense and never install security cameras at the registers.
A year later, you’re reviewing the books with your accountant and noticing something is seriously wrong. There are discrepancies in both your inventory and your cash flow. You can’t make sense of this, and it takes another month to discover that a cashier who has been working for you for over a year is allowing her friends to walk out of the store without paying for items, and she’s running a scam on you with coupons.
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Topics:
social networking,
innovation and scalability,
blog posts,
sales letters,
genius marketing content,
path to success,
podcasts,
inventory,
cash flow,
unscrupulous,
successfully operating a business,
sage advice,
inner circle,
diamond group
In the world of bite-sized information and three-minute video entertainment, those willing to dive deep into a subject—to truly understand and benefit from that discovery—are few and far between.
“Most people would choose the dopamine hit versus discipline.” – Russell Brunson
Most people want to feel good for a moment. They read a post online, some motivational meme, maybe “a positive mind yields a positive life,” or “choose to live with passion.” People read this and they feel good for a moment. They hit the like button and move on. Maybe they decide to share it and really feel they’ve done their part for the day.
Why” Because it’s easy. It’s a feel-good dopamine hit of happiness that requires no real effort. These nuggets of inspiration may be positive or uplifting, but they carry as much weight as a fortune cookie when it comes to impacting your life.
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Topics:
social networking,
innovation and scalability,
Secrets of High Achievers,
path to success,
priceless archive,
self-improvement field,
achieving your goals,
Discipline Over Dopamine,
live with passion,
inspiration,
positive,
entrepreneurs,
more valuable insight,
uplifting,
competitive advantage,
Success Mastermind Community,
philosophers,
marketing experts,
authors
If you've been following my recent blogs this month, then you already know about the secret society of high achievers founded by none other than the visionary Russell Brunson. Membership in this group opens the door to a vault brimming with priceless insights into the philosophy of success and personal development. It's a veritable goldmine of knowledge, gathered over the years by Brunson's unwavering dedication.
Over the last month, I’ve discussed the works of P.T. Barnum, Earl Nightingale, Charles Haanel and Orison Swett Marden. These are only a few of the thought leaders and philosophers represented in this priceless archive.
Today, I’d like to highlight one of the gems I've uncovered within this treasure trove: "How to Get Anything You Want" by Elsie Lincoln Benedict. Before we dive into this book, allow me to introduce you to the remarkable Elsie Benedict if you don’t know her works already.
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Topics:
business commitments,
social networking,
innovation and scalability,
Secrets of High Achievers,
path to success,
priceless archive,
self-improvement field,
prolific author,
renowned speaker,
significant impact,
art of persuasion,
power of influence,
achieving your goals
I am privileged to personally know and work with direct mail marketing legend Dan Kennedy. The insight I’ve gained from this master of persuasion has influenced how I help my clients and how I run my company.
Recently, Dan shared valuable insight into how you can use analogy and drama to add magic to your sales arguments–an insight I’ll share here today.
Dan starts by talking about how magic tricks are used in advertising and selling and how people who understand this have a huge advantage.
The first ‘trick’ he reveals is the SHOW’n Tell. You see this a lot in TV advertisements. A distressed homemaker scrubbing tirelessly will look up at the screen, exhausted and beaten down by the grim they’re trying in vain to remove from the sink. Then, a cleaning genie arrives with magic scrubbing bubbles, and voila! Like magic, the stains are gone.
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Topics:
Dan Kennedy,
various industries,
sustainable energy solutions,
innovation and scalability,
sales letters,
genius marketing content,
Sales Magician,
advertising and selling,
alarming problems,
creatively combine dramatic demonstration,
a persuasive analogy,
marketing techniques,
podcasts, blog posts
Greetings, fellow high achiever!
In my previous blogs this month, I've tantalized you with hints about my recent acceptance into an exclusive secret society. Today, I'm excited to pull back the curtain further and reveal how you can access the treasures hidden within this clandestine group. But first, let me set the stage.
Membership in this group is like holding the key to a vault brimming with invaluable knowledge on the philosophy of success and personal development. The secrets inside are enough to transform your life. Books, magazines, and never-before-seen manuscripts from some of the greatest thinkers of our age are contained within.
One of the works I’d like to highlight today is "The Strangest Secrets" by Earl Nightingale. Before we dive into the wisdom of this book, let's get to know the remarkable Earl Nightingale.
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Topics:
The Secret Lives,
innovation and scalability,
personal development,
philosophy of success,
path to success,
motivational speaker, and author,
Strangest Secrets,
World of High Achievers,
an exclusive secret society,
treasures hidden,
holding the key,
invaluable knowledge,
remarkable Earl Nightingale,
The Strangest Secrets,
personal development literature,
achieving success,
blueprint for success,
entrepreneur toolbox
In my recent blogs this month, I've hinted at an exciting development in my journey towards personal and professional growth: my acceptance into a secret society of high achievers. Today, I'm thrilled to share a sneak peek into the inner workings of this exclusive group and how you, too, can gain access to its treasures.
But first, let me give you a little background. This extraordinary society was founded by none other than the renowned Russell Brunson. Membership in this group grants you the keys to a vault of invaluable resources on the philosophy of success and personal development. This treasure trove contains a wealth of knowledge that can transform your life. Russell found books, magazines, and treasures that had been lost to time. He traveled the world, collected these works, and put them in one spot for himself and other high achievers to study. He spent over $ 15 million collecting these things and buying their rites. Then he spent years going through them and finding so much gold lost to this world.
As I’ve perused these archives, I’ve found priceless insight into the philosophy of personal achievement. One source of this that I’d like to highlight today is a book titled "Mental Chemistry" by Charles F. Haanel.
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Topics:
communicate globally,
intelligent decisions,
innovation and scalability,
Napoleon Hill,
Secret To Getting,
Mental Chemistry,
professional growth,
secrets of the mind,
extraordinary society,
vault of invaluable resources,
philosophy of personal achievement,
benefit immensely,
positive mindset,
directly impact your success,
Charles F. Haanel,
secret society
If you've been following my blogs this month, you already know I’ve recently been accepted into an exclusive secret society of high achievers. Later in this blog, I’ll reveal how you can access the wealth of knowledge hidden within this extraordinary group. But first, let me set the stage…
The Secrets of Success community was founded by Russell Brunson, creator of ClickFunnels, bestselling author, and digital marketing genius. Russell has dedicated the last several years of his life and a substantial fortune to curating the works of our most outstanding thought leaders and philosophers. Membership in his group grants you access to a vault overflowing with priceless insights into the philosophy of success and personal development.
Let's explore a gem I discovered within this treasure trove: "Pushing to the Front" by Orison Swett Marden.
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Topics:
sustainable energy solutions,
innovation and scalability,
personal development,
Success community,
creator of ClickFunnels,
philosophy of success,
art of achieving,
self-reliance,
self-confidence and self-belief,
positive thinking,
digital marketing genius,
roadmap to success,
path to success
If you know anything about selling, then you likely know the works of the leading authority in direct response marketing, Dan Kennedy. I need not introduce the man responsible for the No B.S. marketing approach that has shaped the careers of so many successful marketers and entrepreneurs, myself included. Dan’s contributions to the world of marketing and entrepreneurship are immeasurable.
Recently, Dan shared some valuable insight into crafting a persuasive sales presentation.
He talked about what he called his million-dollar sales presentation, which has sold over a million dollars of his products, specifically his Magnetic Marketing System (more on that in just a moment).
Dan goes on to discuss how when he’d speak to a crowd of prospective buyers, he already knew the main reasons they wouldn’t buy:
#1: They think it's not for them for their business.
#2 They think my product is just a book of letters because I show letters in an example.
#3: They think it's too complicated.
#4: They think it's too expensive.
#5: They don't believe the guarantee.
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Topics:
Dan Kennedy,
unicorn founder,
interplanetary travel,
communicate globally,
various industries,
sustainable energy solutions,
social networking,
innovation and scalability,
marketing and entrepreneurship,
direct response marketing,
speak to a crowd,
prospective buyers,
each one’s importance,
product or services,
building blocks,
Dan’s podcasts,
blog posts,
sales letters,
genius marketing content,
Million Dollar Strategy
Today's subject will be one not of fantasy and lore but of intelligent decisions, keen insight, and hard work. Unicorn founders are visionary leaders who’ve successfully transformed their startups into billion-dollar companies. These men and women possess a unique blend of innovation, determination, and strategic thinking that propels them to mythical levels of success.
In this article, we'll discuss the secret sauce that makes a “unicorn founder” and see what business insight we can glean from these legendary leaders.
A unicorn founder is an entrepreneur who's achieved the extraordinary, taking a startup and building it to be valued at over $1 billion. These companies are often characterized by rapid growth, disruptive technologies or business models, and the ability to attract substantial investments from investors. Unicorn founders are not just business leaders; they’re visionaries who see opportunities where others do not and possess the drive to turn their visions into reality.
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Topics:
business commitments,
your business,
The Secret Lives,
keen insight,
hard work,
unicorn founder,
interplanetary travel,
communicate globally,
various industries,
intelligent decisions,
sustainable energy solutions,
social networking,
innovation and scalability,
Mythical Success
