Blog

Hello my friend and fellow entrepreneur. Today, I’d like to discuss one of the most essential strategic approaches you can take to marketing your business—establishing yourself as an authority in your market.

As consumers, we’re all a bit weary. We’ve been inundated with sales pitches online, on TV, and in print for so long that we blow past most of it with little more than a “yeah right” to exaggerate claims and too-good-to-be-true offers.

If you want to reach educated consumers, you have to show up with more than the typical overused sales messages you see a dozen times a day. If you want to earn your prospect's trust, you have to give them a reason to listen to you. When you consistently share valuable insights, expertise, and solutions within your industry, you showcase your dedication to what you do and establish yourself as an authority. Clients and customers are more likely to trust and respect you when they can tell that you know what you're talking about.

I am a marketing and sales strategist so it’s my job to understand and identify opportunities and constraints for the business owners I work with. Recently, I’ve heard many of my clients complain about how hard it is to find and retain excellent employees in their organization. This has come up so many times in the past year I thought I’d address the subject in today’s blog.

Your employees are a living and valuable resource in your business, one that most businesses cannot do without.   Still many employers hire for key roles in their organization after only a single interview, sighting that they had a good feeling about a person, or just felt they’d work out.   To me, this is like going on a blind date with someone and deciding to let them move in with you the next day.