Over the past few years, we’ve been hit by one economic blow after another. As we face the challenges of rising interest rates and skyrocketing inflation, we now find ourselves in the thick of an election year, adding another layer of political uncertainty. Businesses are feeling the heat, with many unable to withstand the constant upheaval. This is why it’s more important than ever to be prepared and stay strong.
When the economy gets tough, businesses must adapt and protect themselves. There are ways to not only survive but thrive during challenging times. This requires the right business growth strategy.
“The Chinese use two brush strokes to write the word 'crisis.' One brush stroke stands for danger, the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” - John F. Kennedy.
Today, let’s explore three critical strategies that can make or break a business during a downturn.
