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Architects of Success

Posted by Parthiv Shah on Feb 5, 2024 8:30:00 AM

Dan Kennedy is responsible for some of the most effective marketing campaigns of all time. He’s the founder of Magnetic Marketing and one of the world's most revered marketing advisors to entrepreneurs.   He’s given thousands of speeches to business leaders and shared the stage with Anthony Robins, Zig Ziglar, Gen. Colin Powell, and four US Presidents. He’s authored over 30 books and earned multiple spots on the Amazon Bestseller List.

In the realm of marketing and copywriting, he’s a household name.

Those privileged to call themselves a part of his inner circle love working with him. His guidance and insight help them increase profits, retain customers, manage employees, and decrease their bottom line.  

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Topics: copywriting, Magnetic Marketing, an inspiration, podcasts, blog posts, positive thoughts, game-changer in my life, pricing strategies, success and personal growth., Predictable growth, business opportunity, bring positive outcomes, Architects of Success, Anthony Robins, Gen. Colin Powell, realm of entrepreneurship, Zig Ziglar, business tip, reactivating your audience, effortlessly creating a book, sales letters, and marketing content

Lessons on Selling from World Renowned Copywriter Dan Kennedy

Posted by Parthiv Shah on Jul 24, 2023 8:00:00 AM

As a marketing strategist, it’s my job to know how to sell. My clients come to me with excellent products and services, and I help them connect with more of their ideal clients, patients, and customers. Helping people grow their businesses and thrive brings me great joy and satisfaction. It’s why I love what I do.

My passion for harnessing the power of sales and marketing has led me to search out and study master salesmen. I’ve followed the works of David Ogilvy, Gary Halbert, Gary Bencivenga to name a few…and I’ve had the great fortune of working closely on several books and projects with the master himself, Dan Kennedy

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Topics: copywriting, marketing strategist, sales and marketing

Copy and Content

Posted by eLaunchers on Mar 1, 2022 5:22:00 PM

This is NOT the job for the CEO, CMO or other internal staff

This may actually come as a surprise, but it is not the job of any of the internal employees to write sales copy for a website, a brochure, sales letter, or even a postcard. Sales copy is written from a position of persuasion. Typically, employees tend to write sales copy from the perspective

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Topics: copywriting, BRENT

Where Do You Start Writing?

Posted by eLaunchers on Jul 29, 2021 8:30:00 AM

How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!

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Topics: copywriting, elaunchers

Do NOT Write Your Own Copy

Posted by eLaunchers on May 4, 2021 12:44:38 PM

A thing to know about copy

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Topics: copywriting, Marketing education

Trust Trumps All Part One(from your mother-in-law to your physician)

Posted by David J Dunworth on Jun 18, 2019 11:02:49 AM

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

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Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Why Most Marketing Underperforms

Posted by Russell Martino on May 23, 2018 4:30:00 PM

First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.

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Topics: Blog, direct marketing, copywriting, copy

COPY WRITING: Who Should Be Your Scribe?

Posted by Parthiv Shah on May 22, 2018 9:06:04 AM

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

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Topics: copywriting, Social Media, Business Growth, Dan Kennedy, Implementation

The Potential for Newsletters

Posted by eLaunchers on May 17, 2018 3:00:00 PM

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

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Topics: Blog, digital marketing, direct marketing, copywriting, copy, how to

Creative Newspaper Content

Posted by eLaunchers on May 15, 2018 4:00:00 PM

If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.

That is why we have provided a post solely with content ideas for your newsletter. Let's begin!

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Topics: Blog, direct marketing, copywriting, copy, how to

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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