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As a marketing strategist, it’s my job to know how to sell. My clients come to me with excellent products and services, and I help them connect with more of their ideal clients, patients, and customers. Helping people grow their businesses and thrive brings me great joy and satisfaction. It’s why I love what I do.

My passion for harnessing the power of sales and marketing has led me to search out and study master salesmen. I’ve followed the works of David Ogilvy, Gary Halbert, Gary Bencivenga to name a few…and I’ve had the great fortune of working closely on several books and projects with the master himself, Dan Kennedy

This is NOT the job for the CEO, CMO or other internal staff

This may actually come as a surprise, but it is not the job of any of the internal employees to write sales copy for a website, a brochure, sales letter, or even a postcard. Sales copy is written from a position of persuasion. Typically, employees tend to write sales copy from the perspective

How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!

A thing to know about copy

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.

That is why we have provided a post solely with content ideas for your newsletter. Let's begin!

Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…