Trust Trumps All Part One(from your mother-in-law to your physician)

Posted by David J Dunworth on Jun 18, 2019 11:02:49 AM

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

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Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Why Most Marketing Underperforms

Posted by Russell Martino on May 23, 2018 4:30:00 PM

First, if you’re not doing direct response advertising, you are wasting money. An average direct response ad will outperform a ‘brilliant’ award-winning image ad every time. A good direct response copywriter working from home in his (or her) underwear can write a sales message that, when delivered to the right prospects, will sell circles around anything a fancy New York Ad Agency with a team of ‘creatives’ and an army of ‘award-winning’ graphic artists can produce.

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Topics: Blog, direct marketing, copywriting, copy

COPY WRITING: Who Should Be Your Scribe?

Posted by Parthiv Shah on May 22, 2018 9:06:04 AM

You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.

What gives you ROI is the actual message. It is a copywriter's job to articulate your message and deliver your value proposition to your market. It is the copywriter who will give you an ROI on your investment in his fees, my fees and all other marketing expenses. I can not take credit for your growth, nor I can be blamed for the lack of it.

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Topics: copywriting, Social Media, Business Growth, Dan Kennedy, Implementation

The Potential for Newsletters

Posted by eLaunchers on May 17, 2018 3:00:00 PM

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

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Topics: Blog, digital marketing, direct marketing, copywriting, copy, how to

Creative Newspaper Content

Posted by eLaunchers on May 15, 2018 4:00:00 PM

If you read our last post, you already understand the importance of a good newsletter. But, as a writer, I already know that sometimes the hardest part of writing can be coming up with a good idea.

That is why we have provided a post solely with content ideas for your newsletter. Let's begin!

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Topics: Blog, direct marketing, copywriting, copy, how to

What Your Personal “Operating System” Says About You…

Posted by Nicholas Loise, President, GKIC on Apr 27, 2018 8:48:49 AM

Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…

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Topics: digital marketing, direct marketing, profit, copywriting, how to, guarantee, referrals

What must happen before, during, and after copywriting is complete

Posted by eLaunchers on Mar 13, 2018 3:00:00 PM

Some of the things you will read in this post have been covered or previously touched upon. But, I have decided to dedicate a whole post to explaining this in detail because this is the process of copy engineering that we go through at eLaunchers. This process can serve as a baseline to deviate from and integrate into your standard operating procedure. Here are the five main parts of the process:

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Topics: Blog, digital marketing, copywriting, copy

Who should be your scribe?

Posted by eLaunchers on Mar 6, 2018 3:00:00 PM

Hopefully by now you have figured out -- or started to think about -- who will be doing your types I - IV copy. But before you decide exactly who will write for you, you first need to decide WHAT needs to be written and its TYPE of copy. Frankly, even thinking about the different types of copy is even more important than who will actually write it because once you DEFINE the ROLE, it is easy to assign the role to the most adept person. In classic business administration, you can have multiple humans in a role and you can have multiple roles in a human.

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Topics: Blog, digital marketing, direct marketing, copywriting, copy

A Copy Writer’s Worst Nightmare

Posted by eLaunchers on Feb 27, 2018 3:00:00 PM

To start out, I would like to express my gratitude to master copywriter Russell Martino for educating me on the extreme depth of the copywriting process and the life of a copywriter. I wasn't always like this. I have previously uttered the words, “it's just copy, anyone can do it,” “just hire anyone,” “just dictate it,” and worst of all, “just write it yourself, all I need is some copy.” Being uneducated about copy and copywriting made it very hard for me to do my job.

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Topics: Blog, copywriting, copy

Hey Mom, where does copy come from?

Posted by eLaunchers on Feb 19, 2018 3:00:00 PM

One day, an operations manager at a fellow digital marketer agency approached me. He asked if I could introduce him to a good copywriter. So naturally I agreed and asked what he wanted them to write. And he responded with “everything”. I wanted to make sure I was understanding his request so I said, “you are looking for a copywriter to write everything for all your clients and you want to know who that person is, how much they charge, how you can make a profit, and how can you bring them into the position of a staff writer. Is that what you are asking for?” He was thrilled that I understood so when I said “no” two seconds later, he was slightly shocked.

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Topics: Blog, copywriting, copy

 parthiv shah


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