In order to capture and convert a steady stream of leads, manage the journey of a prospect before their first transaction, and to build out of a life long relationship, you need a system. A system that is made up of rituals, rhythm, and technology that manages your ritual and rhythm.
Litening to Rusty Shelton from Advantage was enlightening. While most of things he discussed in authority marketing and content marketing is considered common sense to savvy digital marketers and hubspot users, his take on exactly how to develop your content strategy and the mechanics of messaging was very interesting.
Have you ever wondered which of your marketing strategies are working? You might have Facebook ads, Google, websites, and landing pages running your marketing strategies. How do you know which one is actually successfully generating you leads, and which one is just wasting your time and money? For all you know you might be getting all of your leads from Facebook ads and the rest are just taking your money or the other way around.
In his book NO B.S. Direct Response Marketing, Dan Kennedy, a most successful and influential marketer, explained all the rules in marketing. Rule number four from this book says, “There will be tracking, measurement and accountability” (page 37).
In 2018, when Dan Kennedy wrote a book on the subject of Magnetic Marketing, I was honored to be invited to write a Foreword. Here's why Magnetic Marketing is so close to my heart.
You may know my company eLaunchers.com as one of the top digital marketing agencies in the U.S. But it didn’t start that way.
Years ago when I launched out on my own, I had the energy and enthusiasm to succeed. But not the knowledge In the early days, I’d work like a rented mule late into the night doing what I thought would help a client grow their business.
But back then, the kind of results I wanted for myself and MUST deliver for my clients, just weren’t there. The early years were a low point in my life and my career.
Then I met Dan Kennedy...
Do you want scheduled blog post but do not have enough time to do it? Make your student intern do it. Instead of them just bringing you coffee or making you copies of documents, you can actually utilize them to benefit both you and your intern. Here I will explain simple steps on how to do that.
The fist important step you take is knowing what you will be writing. If you have a student intern they have to be able to know what the topic will cover. They do not have to be an expert at it. Instead, the blog post is their reflection on the topic.
When was the last time you went to a restaurant and were given service that absolutely wow'd you from start to finish? Or you called customer service and spent 30 minutes chatting with someone you don't know, simply because they made you feel like a member of their family? Have you ever opted to use a Live Chat feature on a website and felt like you'd known your customer service rep for a lifetime?
Here is a turnkey, online-offline marketing program specifically designed for you to reactivate lost opportunities, unconverted leads & past customers. If you have been in business for at least one year, you probably have unconverted leads, lost opportunities & past customers. Reaching out to them with a crazy, hard to say ‘no’ to offer in a well orchestrated campaign can generate measurable & impressive results in 12 to 15 weeks.
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.