Creating urgency is one of the most important things we can do as business owners and salespeople.
What would the world be like without Facebook? Would word of mouth cease to exist? These are damaging questions as we have become so accustomed to having social media dominate so much of people’s minds.
“Well, if it’s on Facebook it must be true,” is the graduated statement that originated with the internet. What used to be important about social media is becoming so passé it’s laughable? The privacy issue is hugely negative, yet Billions of people give their information every day. Facebook makes advertising money by selling your information to the highest bidder of the day, and again tomorrow, and tomorrow.
I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response. After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.
Direct response is the second of two distinct means of strategy as it refers to marketing. The first one is Branding – or mass marketing. Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.
Marketing is NOT all About the Future
Yesterday, today and tomorrow. If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead. Marketing is about the past, present, and future. That’s why it’s important to remember that your history matters. It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.
In order to capture and convert a steady stream of leads, manage the journey of a prospect before their first transaction, and to build out of a life long relationship, you need a system. A system that is made up of rituals, rhythm, and technology that manages your ritual and rhythm.
Litening to Rusty Shelton from Advantage was enlightening. While most of things he discussed in authority marketing and content marketing is considered common sense to savvy digital marketers and hubspot users, his take on exactly how to develop your content strategy and the mechanics of messaging was very interesting.
Have you ever wondered which of your marketing strategies are working? You might have Facebook ads, Google, websites, and landing pages running your marketing strategies. How do you know which one is actually successfully generating you leads, and which one is just wasting your time and money? For all you know you might be getting all of your leads from Facebook ads and the rest are just taking your money or the other way around.
In his book NO B.S. Direct Response Marketing, Dan Kennedy, a most successful and influential marketer, explained all the rules in marketing. Rule number four from this book says, “There will be tracking, measurement and accountability” (page 37).
((Visit https://magneticmarketing.com/ to learn more about Magnetic Marketing)
I bought Magnetic Marketing in 2009 and it changed my life. Here's why Magnetic Marketing is so close to my heart.
You may know my company eLaunchers.com as one of the top digital marketing agencies in the U.S. But it didn’t start that way.
Years ago when I launched out on my own, I had the energy and enthusiasm to succeed. But not the knowledge In the early days, I’d work like a rented mule late into the night doing what I thought would help a client grow their business.
But back then, the kind of results I wanted for myself and MUST deliver for my clients, just weren’t there. The early years were a low point in my life and my career.
Then I met Dan Kennedy...
Do you want scheduled blog post but do not have enough time to do it? Make your student intern do it. Instead of them just bringing you coffee or making you copies of documents, you can actually utilize them to benefit both you and your intern. Here I will explain simple steps on how to do that.
The fist important step you take is knowing what you will be writing. If you have a student intern they have to be able to know what the topic will cover. They do not have to be an expert at it. Instead, the blog post is their reflection on the topic.