You might be thinking "Email isn't working anymore." And if you're using email
for follow-up and retention the same way you did before the lockdowns, you're
probably right. Here's the good news - it's not working for other dentists in
your trading area either. There's better news too - email is still the most
cost-effective way to market and grow your practice IF you make a few changes
and deploy it using an OMNICHANNEL strategy.