Success Blueprint
This magazine‐style 12 to 20 page corporate document serves as a talking prop in any selling situation live or on the phone. I have also done a success blueprint as a single 11 x 17 front and back (a four page document) with inside spread being an infographic. Dan Kennedy prefers this to be a small, visual piece accompanied by a sales letter (or a sales person). When used as a casement for infographic, this is your 'talking prop'.