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Dan Kennedy’s Rule of Price Elasticity: How to Raise Your Prices Without Losing Sales

Posted by Parthiv Shah on Aug 18, 2025 9:00:00 AM

There’s a dangerous myth floating around in business.

It whispers things like:

  • “If I charge more, I’ll lose customers.”
  • “People just want the cheapest option.”
  • “In my industry, everyone’s shopping on price.”

That’s nonsense. And if you believe it, you’ll end up working harder, earning less, and wondering why your less-qualified competitors seem to be doing better.

Here’s the truth:

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Topics: Creating Emotional Appeal, leverage, Premium Pricing Strategy, Client Positioning, Value Based Marketing

 parthiv shah

 

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