Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever. Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.
What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats. The strength of your email list is determined by several factors, including its cleanliness.
What Makes Authority Marketing Work
The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority. I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.
I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response. After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.
Direct response is the second of two distinct means of strategy as it refers to marketing. The first one is Branding – or mass marketing. Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.
Who Says Direct Mail is Dead
That’s an easy one. Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed. Or, those who are under 35 years old would be my guess.
Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target. With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.
Implementing CRM systems has come a long way since when the PC and MAC first hit the market. In fact, I'd like to tell you a story about how I learned to love customer relationship management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.
Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing. Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy.
Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.
Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.
Last time we spoke of data mining to identify the perfect, high-yielding target audience you should be focusing most of your attention as far as the customer journey on the path to purchase goes.
This article carries on that thought process through to the next step; the present. But hold on, let’s talk a little bit more about what has been discovered and what can be done with it.