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Rejection marketing is a strategy that involves intentionally turning away potential customers or prospects who do not meet specific criteria or who may not be the ideal fit for a product or service. It aims to focus marketing efforts on attracting and engaging with the right target audience while discouraging or filtering out those who are not likely to convert or have a low probability of becoming valuable customers.

Hi, I’m Rob Anspach and I’ve become known as a master of rejection marketing. It’s a strategy I’ve adapted over my 28 years as a full time entrepreneur. As someone with a sarcastic personality, I got tired of trying to be nice to all people. It’s downright exhausting. So instead of attracting everyone into my funnel, I rejected 80% of the tire kickers, time wasters and PITAs (pain in the butts) right away.

Topics: lead generation, Magnetic Marketing, Marketing education

Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

Topics: Magnetic Marketing, hubspot, Web site, Web

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

(Guest Post by Everte Farnell)

Topics: Magnetic Marketing, customer journey, follow up, CRM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

Topics: Magnetic Marketing, hubspot, Web site, Web