eLaunchers Blog

Part II  Marketing is NOT All About the Future

Posted by eLaunchers on Jun 27, 2019 5:34:00 AM
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Topics: data science, traffic, Magnetic Marketing, Business Plan, Financial Education, Technology

Marketing is NOT all About the Future

Posted by eLaunchers on Jun 24, 2019 3:09:00 AM

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

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Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Trust Trumps All Part Two (even when second thoughts arise)

Posted by David J Dunworth on Jun 20, 2019 6:31:00 AM

Trust Trumps

All Part Two

(even when second thoughts arise)

 

Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail.  How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child.  Or not.

We also spoke on how we typically look at trust, what we do trust, and what we don’t.  Human nature types of stuff. 

Today we’ll discuss how trust can be tested, even betrayed and still win the day.  This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.

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Topics: customer experience, Magnetic Marketing, Money

Mail Box Millions 2.0 Notes

Posted by Parthiv Shah on Jun 14, 2019 4:08:29 PM

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

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Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

How can Dan Kennedy’s Indian data scientist attract more wealth for you?

Posted by eLaunchers on Jun 7, 2019 3:09:46 PM

Dan is famous for teaching us that, "The money is in the list… You want to be in an ‘Income At Will’ position…

You need to build an iron fence around your herd…. You must magnetically attract the right people to you…”

So how do you do all of that?

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Topics: data science, digital marketer, Magnetic Marketing, Marketing to affluent, Strategic Coach

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All

Posted by eLaunchers on Jun 5, 2019 5:46:00 AM

How Magnetic Marketing Campaigns Can Change Your Trajectory Once and For All

Magnetic Marketing can move the needle, change your trajectory, up your game, improve your lead generation, attract new clients like magic, and a myriad of other cliche's that get thrown around the marketing world.  Only this time it’s true, as is evidenced by thousands of smart marketers and business owners across the globe.  They adhere to proven formulas inspired by the one and only Dan Kennedy.

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Topics: Magnetic Marketing

The 3 Phases of Love and Marketing…. …. And Why You Need to Focus on All of Them

Posted by Parthiv Shah on May 24, 2019 12:36:09 PM

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

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Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

Understanding the 1000 Days Theory

Posted by Parthiv Shah on May 15, 2019 2:34:34 PM

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

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Topics: Implementation, Magnetic Marketing, Business Plan, Strategic Coach

Crafting Your Perfect Message

Posted by Parthiv Shah on Apr 19, 2019 1:39:40 PM

You’ve got a responsibility to your audience, so don’t take it lightly.  Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.

Your real genius comes from the things you hide from others.  You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you.  Some people are embarrassed by the fact that their parents were not very good at showing them love.  Others have a distinct fear of heights after falling off a high surface as a child.  It could be anything.

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Topics: lead generation, content creation, Magnetic Marketing, Marketing to affluent, Strategic Coach

7 Reasons Why You Must Put “WTF” in your Content.

Posted by Parthiv Shah on Apr 19, 2019 12:56:46 PM

 

That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so?  What’s holding you back? Chicken?

See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.

So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience.  Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?

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Topics: lead generation, Magnetic Marketing, Marketing to affluent, Business Plan

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