eLaunchers Blog

The 3 Phases of Love and Marketing…. …. And Why You Need to Focus on All of Them

Posted by Parthiv Shah on May 24, 2019 12:36:09 PM

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

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Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

Understanding the 1000 Days Theory

Posted by Parthiv Shah on May 15, 2019 2:34:34 PM

The initial part of the One System as we offer it is qualifying the client.  As I mentioned, data tells the story, and if it is a start-up or new business with no list or not enough transactions, they haven’t even figured out who their ideal customer or patient is.  There is nothing that tells me what their average transaction over enough time.  The sample data is too small. 

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Topics: Implementation, Magnetic Marketing, Business Plan, Strategic Coach

Crafting Your Perfect Message

Posted by Parthiv Shah on Apr 19, 2019 1:39:40 PM

You’ve got a responsibility to your audience, so don’t take it lightly.  Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.

Your real genius comes from the things you hide from others.  You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you.  Some people are embarrassed by the fact that their parents were not very good at showing them love.  Others have a distinct fear of heights after falling off a high surface as a child.  It could be anything.

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Topics: lead generation, content creation, Magnetic Marketing, Marketing to affluent, Strategic Coach

7 Reasons Why You Must Put “WTF” in your Content.

Posted by Parthiv Shah on Apr 19, 2019 12:56:46 PM

 

That’s right, jazz it up, make it emotional one way or another. Want to rant about something that pisses you off about your industry to make your point? Then, why aren’t you doing so?  What’s holding you back? Chicken?

See what I mean? Most people never pay attention to your content because you are boring. Say it with me….B.O.R.I.N.G.

So, when you fully understand messaging that grabs the attention of people, you’ll be on your way to building an audience.  Sure, some people will be repelled by your style, intent, brashness, or even crude nature, but WTF are you looking for, goody-two-shoes or people that resonate with you and your message?

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Topics: lead generation, Magnetic Marketing, Marketing to affluent, Business Plan

Marketing Analytics

Posted by Parthiv Shah on Mar 30, 2019 10:52:41 AM

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Niche Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:37:10 AM

Niche Marketing Do’s and Don’ts

Making products/services that already have patrons in the market and enough competitors that pose a threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, and market research says adults love cereal as a breakfast option too, you've found a potential new market. 

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Attraction Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:31:46 AM

Attraction Marketing in Today’s Business Environment.

Marketing is how one goes about securing customers for a specific product or a service, and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing consists in marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Brand and Lead Generation Marketing

Posted by Parthiv Shah on Mar 30, 2019 1:30:39 AM

Difference between brand marketing and lead generation marketing.

In a world where consumerism is increasingly driving everything and businesses struggle hard to ensure their product gets sold over their competitors’ products, branding is one of the most important factors to consider when it comes to marketing. It has also got to do with how consumers are increasingly becoming brand conscious to the extent that many people identify themselves with the brands they use.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Short and Long Term Goals

Posted by Parthiv Shah on Mar 30, 2019 1:24:59 AM

Understanding the short-term and long-term goals of a new Marketing Client.

Development of a good clientele is highly essential for the growth of any business. Having a marketing professional’s expertise at the disposal of a new client is vital as it is a cynosure in nurturing and constructing long-term associations between the customer and the marketer. As a marketing professional, it is essential to cater to the needs and satisfy the client’s requirements to build a relationship and do business with them.  To create a good rapport and trust with the right set of clientele, the professional marketing needs to inherently understand the client’s brand to make it more visible and feasible for their product to reach a broader range of customers.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Guarantee

Posted by Parthiv Shah on Mar 30, 2019 12:50:17 AM

Why a Guarantee is in your client’s best interest?

Ever bought a phone or an electronic device without warranty and smacked yourself because the cost it took to repair the equipment, when it broke down, went into thousands of dollars? We often see this happen when more important purchases like expensive gadgets, daily utility items like kitchen tools, handiwork tools, and even cars break down. While it is unthinkable to make expensive purchases like a car or that swanky iPhone without insurance, most often it is the "guarantee" factor that attracts customers while making a purchasing decision, no matter what the price or variety is, of the product/service you sell. In this post, we explore more into why offering a guarantee on your products/services does a ton of good for you and more importantly, your customers.

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Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

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