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Pixel Estate: The Big Shift of Q2-2020 and Post COVID Economics

Posted by Parthiv Shah on Apr 4, 2021 11:05:29 AM
Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

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Topics: Magnetic Marketing, hubspot, Web site, Web

If Your Income's Not Where You Want It, There's A Reason

Posted by Dan Kennedy on May 28, 2020 12:48:23 PM

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

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Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

Don’t End Up Second Best…

Posted by Everte Farnell on May 26, 2020 8:00:00 AM

(Guest Post by Everte Farnell)

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Topics: Magnetic Marketing, customer journey, follow up, CRM

When You Absolutely, Positively Want to Sell You Stuff Tomorrow...

Posted by Parthiv Shah on May 21, 2020 8:00:00 AM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

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Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3

Posted by Parthiv Shah on May 19, 2020 8:00:00 AM

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

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Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 2

Posted by Parthiv Shah on May 14, 2020 8:00:00 AM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

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Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 1

Posted by Parthiv Shah on May 12, 2020 8:00:00 AM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

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Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Hubspot For Dentists: (ROI & ROE) Measuring Return on Investment and Efforts

Posted by Parthiv Shah on May 9, 2020 8:53:15 AM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

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Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

Why Hubspot? Why Now? Case for a major investment in your Pixel Estate

Posted by Parthiv Shah on May 1, 2020 8:49:12 AM
eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

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Topics: Magnetic Marketing, hubspot, Web site, Web

Parthiv, Make me some money in April

Posted by Parthiv Shah on Apr 20, 2020 4:04:40 PM

So this just happened.  A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke". 

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Topics: Magnetic Marketing, follow up

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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