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Imagine a world where your ideal customers come to you – where they seek you out, eager to do business with you, without you having to chase them down. This dream becomes a reality for those who harness the power of Magnetic Marketing, and it’s a transformative strategy.

Magnetic Marketing isn’t about shouting louder than your competition or desperately trying to grab attention. It’s about attracting the right people – those who are already interested in what you offer – and making them feel compelled to choose you over anyone else. It’s about creating a magnet that pulls customers in rather than pushing your message out to the masses and hoping for the best.

As a GKIC Certified Magnetic Marketing Advisor and a proud member of the GKIC Direct Response Hall of Fame, I’ve seen firsthand how powerful this approach can be. It’s a set of tactics and a way of thinking about marketing that shifts the focus from selling to attracting. And when you do it right, the results can be extraordinary.

Topics: Magnetic Marketing, Direct Marketing Success, Strategy, and Leadership, stand out, leverage, compelling website, trust factor

Dan Kennedy is responsible for some of the most effective marketing campaigns of all time. He’s the founder of Magnetic Marketing and one of the world's most revered marketing advisors to entrepreneurs.   He’s given thousands of speeches to business leaders and shared the stage with Anthony Robins, Zig Ziglar, Gen. Colin Powell, and four US Presidents. He’s authored over 30 books and earned multiple spots on the Amazon Bestseller List.

In the realm of marketing and copywriting, he’s a household name.

Those privileged to call themselves a part of his inner circle love working with him. His guidance and insight help them increase profits, retain customers, manage employees, and decrease their bottom line.  

Topics: copywriting, Magnetic Marketing, an inspiration, podcasts, blog posts, positive thoughts, game-changer in my life, pricing strategies, success and personal growth., Predictable growth, business opportunity, bring positive outcomes, Architects of Success, Anthony Robins, Gen. Colin Powell, realm of entrepreneurship, Zig Ziglar, business tip, reactivating your audience, effortlessly creating a book, sales letters, and marketing content

Rejection marketing is a strategy that involves intentionally turning away potential customers or prospects who do not meet specific criteria or who may not be the ideal fit for a product or service. It aims to focus marketing efforts on attracting and engaging with the right target audience while discouraging or filtering out those who are not likely to convert or have a low probability of becoming valuable customers.

Hi, I’m Rob Anspach and I’ve become known as a master of rejection marketing. It’s a strategy I’ve adapted over my 28 years as a full time entrepreneur. As someone with a sarcastic personality, I got tired of trying to be nice to all people. It’s downright exhausting. So instead of attracting everyone into my funnel, I rejected 80% of the tire kickers, time wasters and PITAs (pain in the butts) right away.

Topics: lead generation, Magnetic Marketing, Marketing education

Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

Topics: Magnetic Marketing, hubspot, Web site, Web

One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".

Topics: Business Kamasutra, Business Growth, Magnetic Marketing, Marketing education

(Guest Post by Everte Farnell)

Topics: Magnetic Marketing, customer journey, follow up, CRM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM