Blogs

Corona infects your business too :-(

Posted by Parthiv Shah on Mar 15, 2020 8:53:06 AM

It's the morning of Sunday March 15th, 2020. It has not been a good week. We mourn the loss of thousands of lives lost worldwide to the new enemy of humanity: the Corona virus we all now know and hate. The stock market saw significant disruption and turbulence this week. Travel plans are being altered. Events are being cancelled, postponed or modified. Life as we know for the next 12 days, 12 weeks and 12 months will be different. The pandemic is changing how we work. Some of the changes are going to stick with us for a while, may be for life.

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Topics: Magnetic Marketing

Making the Case for Lumpy Mail

Posted by David J Dunworth on Aug 29, 2019 9:23:32 AM

Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever.  Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.

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Topics: concepts and strategy, customer experience, Magnetic Marketing

The Money is in a Clean List

Posted by eLaunchers on Aug 6, 2019 2:23:00 AM

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

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Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

Becoming a Niche Authority

Posted by eLaunchers on Jul 31, 2019 5:02:00 AM

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education

Direct Response and All it Entails

Posted by eLaunchers on Jul 25, 2019 4:31:00 AM

I suppose to enlighten the newbies and skeptics in the readership I should begin with a definition of direct response.  After all, it’s what we love to do, what we advocate, and what we insist upon from our clients.

Direct response is the second of two distinct means of strategy as it refers to marketing.  The first one is Branding – or mass marketing.  Direct is the one that makes the register ring, the number at the bottom of the P & L black and not red.

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Topics: Business Growth, concepts and strategy, inbound marketing, Magnetic Marketing

Who Says Direct Mail is Dead

Posted by eLaunchers on Jul 23, 2019 3:39:00 AM

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

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Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing

How to use Sales Automation and CRM system to survive and thrive

Posted by eLaunchers on Jul 14, 2019 12:26:02 PM

Special Update: April 5, 2020

 

Dear Friends,

March 2020 was like no other March we have ever seen.  The beginning of March was awesome. Everything was on the up.  The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere!  March 2020 took all of that away from us & forcefully dropped us in survival mode.  We have to develop a plan to survive, recover and thrive.

Thankfully, we have a game plan.  In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989.  My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.

We want to let you know that we are here to help.  If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it.  (Some of those videos are published on this page too, for your convenience).

Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization.  Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.

 

Schedule Call with US

 

 

Implementing CRM solutions has come a long way since when the PC and MAC first hit the market.  In fact, I'd like to tell you a story about how I learned to love Customer Relationship Management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

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Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education

Mindset is the Key to Magnetism

Posted by eLaunchers on Jul 11, 2019 2:39:00 AM

Last time we reviewed Magnetism as it relates to attraction, persuasion, Magnet Marketing.  Today I’d like to share with you what I believe are the points of positivity that establish the magnetism strategy. 

Mindset is the key to not only attracting lots of interested prospects, it is also the development of a positive approach to life in general.

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Topics: digital marketing, concepts and strategy, Delivery and Training, Magnetic Marketing

Mastering the Laws of Magnetism

Posted by eLaunchers on Jul 8, 2019 11:44:00 AM

Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.

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Topics: Business Growth, success, Magnetic Marketing, Marketing education

What Your Aunt Gertrude Never Told You About Making Money Or…. Strategic Selling in Just Five Steps

Posted by eLaunchers on Jul 5, 2019 4:44:00 AM

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, Business Plan, Continuing Education

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

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If you click on this button and schedule a call with me, we can work build this out for you in an hour. The dashboard is yours to keep, configure and use at no charge for the life of our relationship. It's like an accounting system for money you have not made yet! 

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