Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.
It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).
Image Credit: elaunchers.com
Meeting and marrying the right person is a lot like marketing. Done correctly, both will turn out well. Done poorly, and well, you know what that might become.
Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.
Marketing campaigns are funny creatures. Many, many of them fail flat on their expensive faces. Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster. I spent a fortune and the results were terrible.”
A lot of people today are considered the Masters of Modern Marketing. Like Seth Godin, Gary Venerchuk, Neil Patel for example. Granted, they are pretty sharp on their game. However, when it comes to direct response, today’s Master is Dan Kennedy as far as I am concerned.
Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.
Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.
When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?
Writing copy to boost conversions is not something that comes easily without practice. Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the solution to their problem… and thus the only logical choice.
In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success.
Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing”. HOWEVER… sometimes, the follow-up can outstrip your initial sales efforts!
Here’s four pointers I think are important to consider when implementing your follow-up process.