eLaunchers Blog

The Money is in a Clean List

Posted by eLaunchers on Aug 6, 2019 2:23:00 AM

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

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Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

Who Says Direct Mail is Dead

Posted by eLaunchers on Jul 23, 2019 3:39:00 AM

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

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Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing

Mail Box Millions 2.0 Notes

Posted by Parthiv Shah on Jun 14, 2019 4:08:29 PM

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

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Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Will You Marry Me? BEST TELEMARKETING STORY EVER!

Posted by Parthiv Shah on Jun 7, 2019 3:09:59 PM

 

It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).

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Topics: direct marketing, digital marketer, success, No BS

The 3 Phases of Love and Marketing…. …. And Why You Need to Focus on All of Them

Posted by Parthiv Shah on May 24, 2019 12:36:09 PM

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

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Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

The Consistency of the Sixty / Thirty / Ten Rule

Posted by Parthiv Shah on May 15, 2019 3:21:05 PM


Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

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Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education

Minding the Masters

Posted by Parthiv Shah on May 15, 2019 1:55:54 PM

A lot of people today are considered the Masters of Modern Marketing. Like Seth Godin, Gary Venerchuk, Neil Patel for example. Granted, they are pretty sharp on their game.  However, when it comes to direct response, today’s Master is Dan Kennedy as far as I am concerned.   

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Topics: direct marketing, Marketing to affluent, Strategic Coach

Creating Authority at Events

Posted by eLaunchers on Jun 21, 2018 4:15:00 PM

Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.

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Topics: Blog, direct marketing, value added, digital marketer, concepts and strategy

Speaking to Build Authority

Posted by eLaunchers on Jun 20, 2018 3:50:00 PM

Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.

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Topics: Blog, direct marketing, Business Growth

Authority Marketing: Pitches or Proposals

Posted by eLaunchers on Jun 18, 2018 1:52:51 PM

When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?

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Topics: Blog, digital marketing, direct marketing, Social Media

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.

What if we get together and do some work ON your business
BEFORE you invest any more money on marketing ANYWHERE?

Let's Meet Online and Map Out A Plan

If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!

 

 

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