Blog

Marketing has become even more competitive in this day and age, where customers are bombarded with saturated platforms and messages. Direct Response Marketing can unlock captivated leads who actually want you to convert them. 

Topics: direct marketing, elaunchers, Marketing education

Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!

Topics: direct marketing, Business Growth, BRENT

Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!

Topics: direct marketing, Marketing education, direct mail

To create digital marketing, you need to visualize it on a macro level and implement on the micro. Here are some important things to consider while planning your own marketing campaign:

1. Create your customer persona. Knowing who to target is key. You must understand your customers wants, needs, and pain points. Having a persona or personas allows you to tailor your strategy to them. Specific is terrific, and the more granular your data, the better your persona.

Topics: direct marketing, Marketing education

What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats.  The strength of your email list is determined by several factors, including its cleanliness.

Topics: direct marketing, data science, concepts and strategy, content creation, Magnetic Marketing, Money

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

 

It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).

Topics: direct marketing, digital marketer, success, No BS

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education