What does every marketing guru, maven, expert, or wannabe expert always say? The money's in the list. That is true, but with some caveats. The strength of your email list is determined by several factors, including its cleanliness.
Who Says Direct Mail is Dead
That’s an easy one. Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed. Or, those who are under 35 years old would be my guess.
Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target. With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.
It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).
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Meeting and marrying the right person is a lot like marketing. Done correctly, both will turn out well. Done poorly, and well, you know what that might become.
Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.
Marketing campaigns are funny creatures. Many, many of them fail flat on their expensive faces. Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster. I spent a fortune and the results were terrible.”
A lot of people today are considered the Masters of Modern Marketing. Like Seth Godin, Gary Venerchuk, Neil Patel for example. Granted, they are pretty sharp on their game. However, when it comes to direct response, today’s Master is Dan Kennedy as far as I am concerned.
Events are key and come in various shapes and sizes. They are a great way to connect with new people, offer lead magnets, and get more customers. They key is knowing HOW to do this when every event is different, when the people who attend the events are different, and when you play various roles at the events.
Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.
When you want something, the most logical thing to do is pitch yourself. Whether it is to get exposure on a talkshow or be featured in a newspaper article, your first instinct is to tell people why you deserve the spot. The only problem is that there are usually a hundred other people vying for the spot too. How do you stand out when your pitch is just a baby drop in the ocean?