My guess is that you’ve heard the old acronym for goal-setting: Specific, Measurable, Achievable, Relevant, and Time-Bound (S.M.A.R.T.) Goals.
As the President of eLaunchers, a strategic marketing company, I lead my organization by embracing and mastering the art of S.M.A.R.T. goal setting for our clients. While achieving S.M.A.R.T. goals is commendable, collaborating with eLaunchers unlocks a pathway to success exclusive to those possessing exceptional brilliance.
You can’t hit a target you can’t see. This is why you must be specific with your goal setting. At eLaunchers, we spend a great deal of time upfront with each of our clients to be clear on the results they wish to achieve. A vague goal, like “I want to increase sales,” gets you to know where. Clearly stating, “ I want to increase quarterly sales by 15% through a targeted marketing campaign and by expanding product offerings,” is specific and ensures a clear understanding of the desired outcome and the actions needed to achieve it.
