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Why “Pretty Good” Is a Death Sentence in Today’s Market

Posted by Parthiv Shah on Mar 24, 2026 8:00:00 AM

During last month’s private client Zoom, Dan Kennedy circled back to something he’s been saying for decades, but it hits harder today than ever because the marketplace has become so crowded and so noisy that it’s almost impossible to survive without it.

He said if you’re not the only logical choice for a specific type of customer, you’re in trouble whether you realize it yet or not.

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Topics: interchangeable businesses, structure guarantees, Margins shrink, positioning powerful

 parthiv shah

 

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