eLaunchers Blog

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

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Topics: Dan Kennedy, Internal Marketing Machine, Magnetic Marketing, mindmap, marketing for dentists

Internal Marketing Machine

Posted by Parthiv Shah on May 23, 2018 11:05:25 AM

The Ultimate Patient Follow Up and Communications System for dentists.

Internal marketing machine is an end to end system for a general practice dentist or a specialist engaged in significant dentistry. It is basically Business Kamasutra campaign that is souped up with behavior based targeting/segmentation and patient education material for each individual ailment/treatment modality.
Three set of ailment/treatment specific content cyclers (prospect cycler, unaccepted treatment cycler and accepted treatment cycler) makes the Internal Marketing Machine unique in the industry. Several dozen web assets, over three dozen print assets and several hundred emails working in a perfect symphony build an absolutely amazing patient experience.
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Topics: Implementation, Ultimate Conversion Concepts Platform, Infusionsoft, Internal Marketing Machine

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