eLaunchers Blog | art of persuasion

Sell the Sizzle, Not the Steak

Posted by Parthiv Shah on Jul 17, 2024 9:00:00 AM

When it comes to sales and marketing, a timeless principle that transcends industries and decades is “Sell the Sizzle, Not the Steak.” This phrase was famously coined by Elmer Wheeler, a pioneer in persuasive selling. In today’s blog, we’ll talk about his core beliefs in marketing and advertising and how these beliefs can be applied to your business and sales efforts.

Elmer Wheeler was born in Missouri in 1903. Despite popular belief, he was not born a salesman but quickly developed into one. He started his career in sales at a young age, working in various industries, from retail to advertising. His keen observation of consumer behavior led him to develop powerful selling techniques focused on appealing to customers' emotions and desires.

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Topics: customer experience, marketing and advertising, art of persuasion, continuous improvement, understanding consumer behavior, Sell the Sizzle, persuasive selling, business and sales, service solves problems, technical specifications, Creating Emotional Appeal, The Power of Words

The Wolf of Wall Street

Posted by Parthiv Shah on Jul 15, 2024 9:00:00 AM

Few figures in sales and marketing have captured the public imagination like Jordan Belfort, famously known as "The Wolf of Wall Street." His meteoric rise, controversial fall, and reinvention have made him a captivating figure in business lore and popular culture.

In today’s blog, I’d like to talk about his impact on marketing and sales and, more importantly, how his experiences and insight can enhance your business strategies.

Jordan Belfort was born in 1962 in Queens, New York. He began his career in the financial industry as a stockbroker in the late 1980s. He quickly gained notoriety for his aggressive sales tactics and extravagant lifestyle, earning the moniker "The Wolf of Wall Street." His brokerage firm, Stratton Oakmont, became infamous for its high-pressure sales environment and manipulation of penny stocks.

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Topics: art of persuasion, Building rapport, sales presentations, high-end services, meteoric rise, business strategies, experiences and insight, brokerage firm, sales environment, sales pitches effectively, confidence, charisma, inspire trust, business dealings, long-term benefits, honesty and integrity, Effective Sales Techniques, Ethical Selling, growth and profitability

How To Get Anything You Want—Secrets of High Achievers

Posted by Parthiv Shah on Nov 27, 2023 8:00:00 AM

If you've been following my recent blogs this month, then you already know about the secret society of high achievers founded by none other than the visionary Russell Brunson. Membership in this group opens the door to a vault brimming with priceless insights into the philosophy of success and personal development. It's a veritable goldmine of knowledge, gathered over the years by Brunson's unwavering dedication.

Over the last month, I’ve discussed the works of P.T. Barnum, Earl Nightingale, Charles Haanel and Orison Swett Marden. These are only a few of the thought leaders and philosophers represented in this priceless archive.

Today, I’d like to highlight one of the gems I've uncovered within this treasure trove: "How to Get Anything You Want" by Elsie Lincoln Benedict. Before we dive into this book, allow me to introduce you to the remarkable Elsie Benedict if you don’t know her works already.

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Topics: business commitments, social networking, innovation and scalability, Secrets of High Achievers, path to success, priceless archive, self-improvement field, prolific author, renowned speaker, significant impact, art of persuasion, power of influence, achieving your goals