eLaunchers Blog

2019- My Year Of Independence

Posted by eLaunchers on Jul 6, 2019 7:34:16 PM

Why 2019 Is eLaunchers’ Year Of

Independence and Freedom

 

This July 4th is the celebration of my 20th anniversary of making a life here in this land of the free, home of the brave.  I came to the realization this holiday weekend that I am significantly fortunate to live in the United States, and I am proud to be an American.

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Topics: value added, Business inelligence, elaunchers, customer experience, content creation, No BS, Continuing Education, Financial Education

Marketing is NOT all About the Future

Posted by eLaunchers on Jun 24, 2019 3:09:00 AM

 

Marketing is NOT all About the Future

Yesterday, today and tomorrow.  If you listen to most marketers they will typically speak about the future, but it’s not all about only what’s ahead.  Marketing is about the past, present, and future.  That’s why it’s important to remember that your history matters.  It’s more than just building the next campaign, especially if you convert suspects into prospects, into leads, into customers, clients or patients.

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Topics: data science, traffic, inbound marketing, content creation, Magnetic Marketing, Business Plan, Technology

Trust Trumps All Part One(from your mother-in-law to your physician)

Posted by David J Dunworth on Jun 18, 2019 11:02:49 AM

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

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Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 2

Posted by eLaunchers on Jun 12, 2019 11:13:00 AM

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

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Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 1

Posted by eLaunchers on Jun 10, 2019 5:19:00 AM

So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.

Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!

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Topics: digital marketing, concepts and strategy, Customer Retention, customer experience, content creation, Technology

Why Practitioners Struggle to Expand Their Practices

Posted by Parthiv Shah on May 31, 2019 12:35:27 PM

I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.

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Topics: digital marketer, lead generation, content creation, Strategic Coach

The Content Conundrum

Posted by Parthiv Shah on May 15, 2019 3:40:04 PM

Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce.  The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?

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Topics: Implementation, content creation, Strategic Coach

Should I go for my Doctorate?

Posted by Parthiv Shah on Apr 21, 2019 9:48:36 PM

My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio".  After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication. 

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Topics: Dan Kennedy, content creation, Dan Sullivan, Continuing Education

Crafting Your Perfect Message

Posted by Parthiv Shah on Apr 19, 2019 1:39:40 PM

You’ve got a responsibility to your audience, so don’t take it lightly.  Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.

Your real genius comes from the things you hide from others.  You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you.  Some people are embarrassed by the fact that their parents were not very good at showing them love.  Others have a distinct fear of heights after falling off a high surface as a child.  It could be anything.

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Topics: lead generation, content creation, Magnetic Marketing, Marketing to affluent, Strategic Coach

Creating Value Added Content

Posted by eLaunchers on May 3, 2018 3:00:00 PM

The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.

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Topics: Blog, direct marketing, how to, value added, inbound marketing, customer experience, lead generation, content creation

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