Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce. The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?
My guide Dr. Stephen Roulac encouraged me to apply for a doctoral program when I explained the concept of "Pixel Estate Portfolio". After carefully evaluating the concept and its depth, he suggested that this is not a topic for a blog article or a pillar page or even a book. This is going to require few thousand hours of work, deep and diligent work, significant scholastic study, significant literature review, analysis, research and conclusive evidence before I can write a dissertation that would be considered worthy of publication.
You’ve got a responsibility to your audience, so don’t take it lightly. Crafting your perfect message is not as easy as it sounds, so take matters seriously when it comes to nurturing your prospects, clients, patients or customers.
Your real genius comes from the things you hide from others. You know, those skeletons in your closet you are either ashamed of, angered by, embarrassed by or even hate that it happened to you. Some people are embarrassed by the fact that their parents were not very good at showing them love. Others have a distinct fear of heights after falling off a high surface as a child. It could be anything.
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.