Instagram is an excellent tool for businesses of all sizes to advertise products and services. Instagram offers a diverse audience to advertise to so it can definitely be worth the investment, especially for a small business! Here’s some tips on how to use Instagram for advertising.
1. How many people use Instagram world-wide every month?
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
Building a B2C business through Instagram
Jessica just started All Seasons Custom Crossroads Hiking & Rafting Tours a month ago and wants to build her business-to-customer brand awareness through Instagram.
Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
Chances are you’ve heard the buzz about Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account. Why? In a word – analytics. Although Instagram calls it “insights”. Insights are basically an analytics tool that track data on follower demographics and actions. It also compares content so you can see how your posts are performing. Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.