Do you feel like you spend more time on your business than you spend working? Do you have more projects than hours in the day? If so, you’re definitely not alone.
Welcome to Saturday evening at e-Launchers in Gaithersburg, Maryland. My name is Steve Tucker. I'm a corporate and real estate lawyer. I used to work on Wall Street at the big firms in New York City. I have my own practice now. I was on Dan Kennedy's Facebook page Magnetic Marketing|No B.S. Inner Circle. I'm a member there and I was participating in a conversation and Parthiv answered one of my questions. I noticed that Partyhiv was located in Germantown, Maryland which is only three miles up
When I first came to America, I was shocked at the cultural differences.
Everything was different from attitudes to the way people interacted with each other in daily life, even how they shopped. But the most interesting thing to me was how businesses marketed and sold their products and services. India – like much of the third world - has little marketing. Business owners in third-world countries focus on sales and negotiating. Mostly, this is because people in third world countries buy products and services they need. Conversely, in America people buy what they WANT.
It is possible to build a marketing plan that sells so much of your product or service that you run out of cash and end up in receivership.
Topics: Business Kamasutra
Business, Sex, and Infusionsoft
Sex is one of the most written and read about subjects on this planet. There is nothing more intimate between two humans than sex. The original Kamasutra was written by an Indian sage thousands of years ago and was most likely the first book ever written on the subject of relationships.
One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you've ever been in a direct sales environment, you've probably seen such a place. Two of the biggest signs read "Thumb-Suckers Not Welcome Here" and "You Can Hire Spellers For Minimum Wage".
Picture this, a guy meets a girl, has a great conversation, gets her number, then calls her in 6 months and asks her to get married.
Image Credit: elaunchers.com
Meeting and marrying the right person is a lot like marketing. Done correctly, both will turn out well. Done poorly, and well, you know what that might become.
Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.
Kamasutra: The concept of adding pleasure to a relationship
Historians say the Kamasutra was composed between 400 BCE and 200 CE. The Kama Sutra is the oldest and most notable of a group of texts known generically as Kama Shastra (Sanskrit: Kāma Śāstra).
In my book, Business Kamasutra: From Persuasion to Pleasure I draw parallels between how humans meet, date & mate and how companies prospect, pitch and close.
When I talk to a new prospect about data science, data intelligence and data driven decision making, they usually don’t understand me. No one wants to have a small talk about big data. Dan Kennedy encouraged me to write a book several years ago, when I attended the TRUST BASED MARKETING event. But no one wanted to read a book called “Don’t Waste Data”.
Kamasutra is an ancient Indian book, probably the first book ever written on the subject of humanity and relationship management. It talk about how to add pleasure to sex. I took three core concepts from Kamasutra and brought it to business and created a business process automation workflow.