Blog

Some Difficulties Cosmetic & Reconstructive Surgeons Have

Posted by Stacey Riska on Apr 13, 2021 8:00:00 AM

From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position.  When one considers the nature of their work, it can occasionally come out less than perfect.  It is estimated that less than 1% of all procedures have difficulties; 25,000 last year.  Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly. 

So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect. 

Read More

Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why

Operating Philosophies 1

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 9:40:06 AM

1 Failing to Employ a Structured Decision Process
Decisions made without a structured, systematic process may be less than optimal.

Business school courses, academic textbooks, and training programs concerning decision making provide structured approaches, decision models, and tips to make better decisions. The classic approach involves defining the problem, identifying alternatives, undertaking quantitative analyses and qualitative assessments, exploring the risks, and then choosing the best course of action. While a structured decision making process is central to management, too often that approach is ignored.

Failing to employ a structured decision process can be a mistake.

Read More

Topics: concepts and strategy, Business Plan, Strategic Coach, Financial Education, entrepreneurship, identify your why

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

platinum-horizontal-white   keap-certified-partner-white@2x