There’s a phrase that has quietly strangled more businesses than any recession, competitor, or economic collapse ever could. Seven little words. Spoken calmly, like they’re perfectly reasonable.
“We’ve always done it this way.”
On the surface, it sounds safe. Responsible. Loyal to what’s worked. But behind that sentence, there’s something far more dangerous than risk. There’s complacency.
Complacency is how businesses die.


