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Comfort Kills Companies The Most Dangerous Words in Business: ‘We’ve Always Done It This Way’

Posted by Parthiv Shah on Oct 28, 2025 9:00:04 AM

There’s a phrase that has quietly strangled more businesses than any recession, competitor, or economic collapse ever could. Seven little words. Spoken calmly, like they’re perfectly reasonable.

“We’ve always done it this way.”

On the surface, it sounds safe. Responsible. Loyal to what’s worked. But behind that sentence, there’s something far more dangerous than risk. There’s complacency.

Complacency is how businesses die.

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Topics: NEXT 100K Blueprint, The Math of Success, sounds safe, Growth stalls, Technology leaps forward, More aggressive

 parthiv shah

 

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