Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
Topics: Marketing education, target marketing, ideal customer
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
Welcome to the business, post-Covid. The world will not be the same for a long time. Things have radically changed and are not going back to normal.
Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM
Have you ever heard that Bill Cosby bit about raising a son?
Topics: customer experience, customer journey, ideal customer, nurture
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
Topics: ideal patient, target marketing, ideal customer, Instagram
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
If you click on this button and schedule a call with me, we can work build this out for you in an hour. The dashboard is yours to keep, configure and use at no charge for the life of our relationship. It's like an accounting system for money you have not made yet!
