Climbing Everest isn’t for the weak. Neither is building a business that dominates, scales and thrives while others flounder. The EVEREST Diagram is your one-page blueprint—a business plan that cuts through the nonsense, gives you clarity, and ensures your focus stays on what actually moves the needle.
The Everest Journey
Think of your business like a mountaineering expedition.
Topics: ideal customer, Customer Canvas, SWOT Analysis, protect families, Target Market Goal
Most businesses throw marketing dollars into the wind, hoping something sticks. Smart businesses know exactly why their customers buy—and use that knowledge to make buying inevitable. That’s what the Customer Canvas does: it rips open the mind of your ideal customer, exposes their desires, fears, and frustrations, and positions you as the only logical solution.
Topics: ideal customer, Customer Canvas, SWOT Analysis, protect families, Target Market Goal
Success in marketing hinges on a few fundamental principles, one of the most important being your understanding of your product or service inside and out. To effectively market what you offer, you need to know your ideal customer, client, or patient and how your product or service helps them achieve their goals, ease their fears, or fulfill their desires.
The following questions will help you clearly identify not just what you sell but how your target audience will benefit. Spend some time with these questions, come up with compelling answers, and get your message in front of your ideal customers, and, like magic, you have a successful marketing campaign.
1. Why is my product made the way it is?
Understand the origin of your product or service. This helps you identify the core values and principles that underpin its creation. This knowledge forms the foundation upon which you build your marketing message, ensuring it aligns with the product's essence.
Topics: ideal customer, business commitments, opportunities and constraints, potential customers, implant sales, target audience, successful marketing campaign, core values and principles, unique selling proposition, Crafting compelling, Success in marketing, few fundamental principles, service inside and out, effectively market, successful marketing, scientific data, statistics, product or service
Most businesses fail to create an image of their ideal client - an "avatar" that gives them a crystal-clear picture of "who" they are marketing to. As a result, the marketing
Topics: avatar, ideal customer
From the trout pout and duck lips to butt lifts gone wrong and cleft palates, cosmetic and reconstructive surgery are tight markets. And, it's not that easy to carve out (pun intended) a defined market position. When one considers the nature of their work, it can occasionally come out less than perfect. It is estimated that less than 1% of all procedures have difficulties; 25,000 last year. Butt let's face it, nothing is perfect and when things go sideways with a person's physical body, it's extremely noticeable, and makes the news quickly.
So, cosmetic and reconstructive surgeons don't have it as easy as the television shows and public perspective might reflect.
Topics: ideal patient, identify your who, avatar, target marketing, ideal customer, identify your why
Long gone are the days where businesses avoid talking politics in their advertising. It was a long-standing taboo that talking about political events or politics in general will push away a portion of your audience. This can still be true for very polarizing topics or if you are only catering to one side of the political spectrum. Well curated political content in your ads will still carry a level of risk but can be very enjoyable for your audience.
Topics: Marketing education, target marketing, ideal customer
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
Welcome to the business, post-Covid. The world will not be the same for a long time. Things have radically changed and are not going back to normal.
Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM
Have you ever heard that Bill Cosby bit about raising a son?
Topics: customer experience, customer journey, ideal customer, nurture
If you answered 1 billion - you are correct. For active users in traditional social networking platforms, Instagram comes in second only to Facebook (who own Instagram).
Topics: ideal patient, target marketing, ideal customer, Instagram
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
