How much did you read last week? How about last night? I bet you read a lot! Nowadays, the average person is bombarded with a ton of information on smartphones, tablets, computers, car radios, TVs etc. Advertisement causing our brains to overload with information, and it is not going to get better anytime soon. Even more, it is projected that humanity is going to accelerate into a completely new informational era!
Newsletters are a great way to keep your customers in the loop and engaged with what’s happening in your business. How many newsletters do you think you’ve seen in your lifetime? Quite a few I’d bet! You may have even read one or two without even realizing it. For those exceptional few, a newsletter that the audience doesn’t even recognize as a newsletter is the unicorn every business owner dreams of. For the rest… well – some of them range from engaging to tolerable to just painful. Here are some of the my best tips for your newsletter.
Topics: elaunchers, Marketing education
The Only Thing Constant About the Economy is That it ALWAYS Changes
Believe it or not, even though economics is a reasonably new science, the economy has existed since before recorded time.
People have bartered and traded for as long as humans have been around…
And the whole time the economy has shifted and morphed and changed.
The people who stayed ahead of the transformations became rich and powerful, and the people who didn’t alter course with the economy ended up broke and at the mercy of others.
Topics: Business Growth, elaunchers, pixel estate,
Today we have a guest post from top copywriter and marketing expert, Everte Farnell.
Everte writes for some of eLauncher’s best clients, and they keep asking him to write for them because his copy converts.
He is going to tell you a story about how he ALMOST became a legend, but missed the boat because he thought he knew better than the expert. Enjoy.
Parthiv
Topics: Business Growth, elaunchers, Marketing education
Pandemic! Riots! Fear! Panic!
Businesses have been shut down for weeks and millions are out of work...
And still many of my clients are calling me, concerned that people aren't calling them.
“Parthiv, I don't know what to do. My ads aren't working like they used to, my direct mail isn't pulling at the same rate, and people aren't buying from my emails like they used to. What do I do?”
Topics: Business Growth, elaunchers, Customer Retention, lead generation, Marketing education, customer journey
influenced by one.
Everybody welcomes the convincing Mystic. People so desperately wish to Believe that there is a long lost, ancient or a revolutionary new Something. A cure, an elixir, a formula for easy riches or happy relationships or better sex or well behaved children or growing 12 foot high tomato plants; a gizmo that turns garbage into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets. And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit. To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.
Topics: Business Growth, elaunchers, No BS, authority marketing
Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship
Topics: elaunchers, Technology, business planning, target marketing, deliverability
Why 2019 Is eLaunchers’ Year Of
Independence and Freedom
This July 4th is the celebration of my 20th anniversary of making a life here in this land of the free, home of the brave. I came to the realization this holiday weekend that I am significantly fortunate to live in the United States, and I am proud to be an American.
Topics: value added, Business inelligence, elaunchers, customer experience, content creation, No BS, Continuing Education, Financial Education
If it’s one thing I like it is technology. I have a hard time seeing what’s new for eLaunchers and not having it. Anyone that knows me is fully aware of this bit of news. If only I had an extra $9000 lying around gathering dust.
Topics: click funnels, elaunchers, Marketing to affluent, Continuing Education, Keap