Every week there's another headline announcing that artificial intelligence just got smarter.
The newest model reasons better. It writes more naturally. It understands more context. It works faster than the version released just a few months ago. Depending on who you ask, we're only one software update away from changing business forever.
Maybe they're right.
Topics: AI-powered campaign, motivations, organize, build great businesses, meaningful growth
Every time I hear someone say, "AI writes better than I do," I find myself asking a different question.
So what?
That probably sounds like an odd response coming from someone who has invested heavily in artificial intelligence. But the longer I work with AI, the more convinced I become that most business owners are worrying about the wrong thing.
Topics: marketing automation, strongest positioning, AI-powered campaign, businesses grow
Every time a new AI tool is released, the headlines are almost identical.
"This changes everything."
"This will save you hours every week."
"Marketing will never be the same."
Topics: marketing project, AI-powered campaign, strategic work
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
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