Sometimes, having the weight of decisions on your shoulders and yours alone is challenging. And… unfortunately, when faced with difficult decisions, it’s easy to misstep—make the wrong move.
For some business owners, a slip-up like this can mean the end of the road. They pay the ultimate price and are forced to close shop for good—close a chapter of their lives, move on from their dreams—and find another pursuit with which to earn their living and occupy their lives. It’s a harsh truth that the failure rate of businesses within the first ten years is as high as 30%. This staggering statistic has kept me up more nights than I’d care to admit.
You see, my purpose, my calling, what I’ve been put on this planet to do, is to help business owners succeed. I love seeing men and women develop innovative products or services. It excites me to see new ways of doing business and new benefits customers can now receive. In my mind, business owners wear capes. These superheroes not only live the American dream but make it possible for others to do the same. The business owners I work with not only have something valuable to offer the market, but they create stable jobs for their employees who rely on steady paychecks to care for their families.
