Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.
There are SIX direct response marketing principles that have to be applied to social media marketing or you might as well set your money on fire (as most companies do).
Facebook, Twitter, LinkedIn, Pinterest and others are all great media for you to use to market your product or service. While they may not ALL apply to you, I guarantee at least one is an oil well waiting to be tapped and if you don’t do it, one of your competitors will!
And they all make it really easy for you to get started. Like immediately. BUT…that’s where most people go wrong. In your haste, as entrepreneurs, to get things going especially on platforms that make it easy for you, a lot of mistakes are made that can cost you thousands of dollars, or worse yet, make you think that “Facebook doesn’t work for my business” just because your initial campaign didn’t work.
Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye.
We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.
So, how can we make sure we get optimal response and maximum profits?
Writing copy to boost conversions is not something that comes easily without practice. Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the solution to their problem… and thus the only logical choice.
In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success.
Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing”. HOWEVER… sometimes, the follow-up can outstrip your initial sales efforts!
Here’s four pointers I think are important to consider when implementing your follow-up process.
The global supremacy of mobile marketing is forever increasing. It’s the 21st Century and almost EVERYBODY has access to a cell phone, pretty much twenty-four seven.
Smartphones have taken the world by storm and are now doing the jobs of what used to be high-tech computers, in less than half the time. The real hard evidence is this; SMS alone has 5.4 BILLION active users. For the savvy Mobile Advertiser, that’s a darn huge goldmine!