Parthiv Shah

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Parthiv Shah is the Founder and President of, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Mastering Referrals

Posted by Parthiv Shah on Jul 22, 2024 9:00:00 AM

Every business owner knows that referrals are golden. These powerful endorsements from trusted friends and family members are one of the best ways to grow your business and boost your reputation. In today’s blog, we’ll discuss why referrals matter and the best way to harvest more referrals than ever before.

Why Referrals Matter

Referrals are more than just new business opportunities; they are testimonials of your exceptional products or services. When someone recommends your business to their network, they are vouching for your credibility, quality, and customer satisfaction. This word-of-mouth endorsement carries significant weight and builds trust with prospects, making them more likely to choose your business over competitors.

The Best Time to Ask for Referrals

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Topics: positive feedback, referrals are golden, Referrals Matter, new business opportunities, outstanding results, natural extension, direct mail campaign, Direct Approach, developing personalized

Sell the Sizzle, Not the Steak

Posted by Parthiv Shah on Jul 17, 2024 9:00:00 AM

When it comes to sales and marketing, a timeless principle that transcends industries and decades is “Sell the Sizzle, Not the Steak.” This phrase was famously coined by Elmer Wheeler, a pioneer in persuasive selling. In today’s blog, we’ll talk about his core beliefs in marketing and advertising and how these beliefs can be applied to your business and sales efforts.

Elmer Wheeler was born in Missouri in 1903. Despite popular belief, he was not born a salesman but quickly developed into one. He started his career in sales at a young age, working in various industries, from retail to advertising. His keen observation of consumer behavior led him to develop powerful selling techniques focused on appealing to customers' emotions and desires.

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Topics: customer experience, marketing and advertising, art of persuasion, continuous improvement, understanding consumer behavior, Sell the Sizzle, persuasive selling, business and sales, service solves problems, technical specifications, Creating Emotional Appeal, The Power of Words

The Wolf of Wall Street

Posted by Parthiv Shah on Jul 15, 2024 9:00:00 AM

Few figures in sales and marketing have captured the public imagination like Jordan Belfort, famously known as "The Wolf of Wall Street." His meteoric rise, controversial fall, and reinvention have made him a captivating figure in business lore and popular culture.

In today’s blog, I’d like to talk about his impact on marketing and sales and, more importantly, how his experiences and insight can enhance your business strategies.

Jordan Belfort was born in 1962 in Queens, New York. He began his career in the financial industry as a stockbroker in the late 1980s. He quickly gained notoriety for his aggressive sales tactics and extravagant lifestyle, earning the moniker "The Wolf of Wall Street." His brokerage firm, Stratton Oakmont, became infamous for its high-pressure sales environment and manipulation of penny stocks.

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Topics: art of persuasion, Building rapport, sales presentations, high-end services, meteoric rise, business strategies, experiences and insight, brokerage firm, sales environment, sales pitches effectively, confidence, charisma, inspire trust, business dealings, long-term benefits, honesty and integrity, Effective Sales Techniques, Ethical Selling, growth and profitability

Shock and Awe Your Unfair Advantage

Posted by Parthiv Shah on Jul 10, 2024 9:00:00 AM

Are you tired of chasing high-caliber prospects for your premium services? Want a strategy that captivates and converts effortlessly? If you’re not already utilizing the power of a Shock and Awe Package, then you’ll want to read every word of today’s blog. When used correctly, this strategy can be a secret weapon for converting tire kickers into buyers.

As the owner of a high-end service business, you know the importance of making a lasting impression and standing out in a crowded marketplace. A well-crafted Shock and Awe Package doesn’t just attract—it grabs your prospects by the collar and demands their full attention. It's designed to overwhelm them with undeniable value and irresistible offers, easily turning qualified prospects into loyal clients.

Forget about blending in. It’s time to rise above the noise and dominate your market. The Shock and Awe Package is your ticket to making that unforgettable impact and driving massive conversions.

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Topics: Unique Value Proposition, strategically crafted, trust, credibility, loyal clients, high-caliber prospects, premium services, Shock and Awe Package, lasting impression, high-end services, comprehensive and compelling, decision-making process, faster conversions, higher client satisfaction, strategic marketing excellence

The Power is in The Pipeline

Posted by Parthiv Shah on Jul 8, 2024 9:00:00 AM

This message is for everyone, but if you’re a dentist, I urge you to pay close attention.

Are you tired of relying on unpredictable marketing tactics that yield mediocre results? It's time to elevate your approach and discover the proven strategy that can transform your practice: pipelines. As a high-end dentistry provider, you understand the importance of attracting qualified patients who value premium dental care. Pipelines offer a structured pathway to consistently attract, engage, and convert these discerning individuals into loyal patients.

What is a Pipeline?

Think of a pipeline as your personalized patient acquisition system. It's a meticulously designed series of steps that guide potential patients from their initial awareness of your practice to becoming satisfied, long-term clients. Each stage of the pipeline is strategically crafted to nurture and qualify leads, ensuring that only the most qualified patients proceed to your chair.

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Topics: engage, and convert, satisfaction and retention, unpredictable marketing tactics, elevate your approach, consistently attract, pipeline is strategically crafted, qualify leads, Power of Targeting, ideal patient demographic, profitability and reputation, Building Trust and Authority, personalized communications, strategic offers guide, sustainable growth

The Art of Persuasion

Posted by Parthiv Shah on Jul 3, 2024 9:00:00 AM

In the realm of sales and marketing, few stand above the legendary Brian Tracy. Tracy championed the notion that advertising isn’t merely about broadcasting messages but about capturing attention and igniting desire.

Tracy quickly pointed out that in the overcrowded marketplace, where we are bombarded with countless ads, you have to know what makes someone stop, click through, and respond to your message.

According to Tracy, who agrees with all the great marketers, the key to a successful ad is the headline. Your ad must promise a benefit, solve a problem, or satisfy a need right from the start. This approach isn't just about selling a product; it's about positioning your offer as the ultimate solution your prospects can't afford to miss.

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Topics: sales and marketing, personal branding, broadcasting messages, audience’s heart, trust and reliability, know, like, and trust, successful sale, persuasion and influence, successful ad, Building rapport, engage, and convert, undeniable choice, crafting personalized strategies, loyal customers

Sell Anything to Anyone

Posted by Parthiv Shah on Jul 1, 2024 9:00:00 AM

Dear Friend and Fellow Business Owner,

When it comes to mastering the art of sales, few have achieved the legendary status of Joe Girard. Known for his unparalleled ability to sell cars and his record-breaking achievements in sales, Girard's story is a testament to persistence, relationship-building, and the power of personalized selling. In today’s blog, we’ll discuss his story, dive into his core beliefs in marketing and sales, and talk about how you can apply his principles to elevate your own sales strategies.

Joe Girard was born in Detroit, Michigan in 1928. He started selling cars at a young age and quickly discovered he was really good at it. His career peaked in the 1970s when he set a Guinness World Record for the highest number of cars sold in a calendar year – an astonishing 1,425 vehicles in 1973, a record that still stands today.

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Topics: art of sales, relationship-building, sales strategies, honesty, integrity, personal branding, personalized attention, effective communication, authenticity, bestseller, influence sales, practical insights

Why Reinvent the Wheel?

Posted by Parthiv Shah on Jun 26, 2024 8:00:00 AM

Dear Friend and Fellow Entrepreneur,

You’ve probably heard the mantra: “Be original. Be creative. Invent. Innovate.” But in Dan Kennedy’s Book, No B.S. Guide to Succeeding in Business By Breaking All The Rules, he suggests there is great value in a different approach. Instead of reinventing the wheel, study what works and replicate it.

Originality has its place, but proven methods often yield better results. You don’t have to invent a new product or service to be successful. Sometimes, improving on existing products or services or tweaking them can lead to wild success.

Look at McDonald's. Ray Kroc didn’t invent the hamburger or the fast-food restaurant. What he did was study the efficient system the McDonald brothers had created and saw the potential to replicate and scale it. By improving on their methods, standardizing the process, and creating a franchise model, he built one of the most successful fast-food chains in the world. Kroc didn’t invent something new; he perfected an existing concept and executed it brilliantly.

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Topics: Breaking ALL THE RULES, design, creating products, Be original. Be creative, replicate and scale, market to be successful, significant success, paths to success, business ventures, Invent. Innovate, wild success, streamlined process, current wheel spin faster, streamline your processes, dynamic customer experience

Unconventional Success

Posted by Parthiv Shah on Jun 24, 2024 8:00:00 AM

Dear Friend and Fellow Entrepreneur,

You’ve been told you can’t get anywhere without a college education. Let’s cut through that nonsense. Success doesn’t require a college degree or anyone’s permission. Many successful people have bypassed traditional education and carved their own paths through determination and entrepreneurship.

Take Richard Branson, for example. He dropped out of high school at 16 and went on to build the Virgin Group, a conglomerate with businesses in music, airlines, and telecommunications. Branson didn’t wait for a diploma or someone’s permission to start his business ventures. He saw opportunities, took risks, and made things happen. He epitomizes the idea that grit, vision, and tenacity are far more valuable than a college degree.

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Topics: leadership requires confidence, traditional education, determination and entrepreneurship., telecommunications, design, creating products, own opportunities, business ventures, resourcefulness,

The Meek Inherit the Earth that The Bold Create!

Posted by Parthiv Shah on Jun 19, 2024 8:00:00 AM

Dear Friend and Fellow Business Owner,

You’ve heard it said, “The meek shall inherit the earth,” and that modesty is a virtue. But in the business world, meekness and modesty won’t get you far. Dan Kennedy contends that confidence and assertiveness are crucial to making deals and standing out in a competitive market. Today, I want to talk about why being meek is a problem in business.

First, understand that business is a battlefield. It’s a place where competition is fierce, and only the strong survive. If you’re meek, you’ll get trampled. Meekness means you’re not standing up for yourself or your ideas. You’re letting others take the lead, and that’s a surefire way to blend into the background. In business, you need to be noticed. You need to make your presence felt. Kennedy believes that if you’re not confident in your value, why should anyone else be?

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Topics: meekness and modesty, confidence and assertiveness, making deals and standing out, strong survive, competitive market, Confidence in negotiations, pitching your ideas, successful entrepreneurs, bold, confident, strong leadership, lead with authority, opportunities, and respect, leadership requires confidence, making decisions, taking responsibility, negotiating effectively, brave and strategic approach

 parthiv shah


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