Parthiv Shah
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene.
eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies.
Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com.
Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych.
Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter.
Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions.
Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants.
Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable.
Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them.
eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017.
While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate.
Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail.
Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems.
While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010.
Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout.
Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Let’s be honest. Burnout isn’t some mysterious flaw in your personality. It’s not because you’re weak. It’s not because you “can’t handle it.” It’s usually because your business asks too much of you.
Most business owners grow by piling more onto themselves. More decisions. More problems. More fixing things. More being “the one” everyone depends on.
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Topics:
Real growth,
Fastest Way to Grow,
More decisions,
More fixing things
Most business owners are doing a lot of marketing. They are posting, emailing, running ads, and trying new ideas constantly. And yet, their revenue barely moves because marketing that’s built around activity instead of outcome doesn’t work.
Busy feels productive. But busy doesn’t pay the bills.
I see this all the time when I look at businesses. There is motion everywhere. Content going out. Campaigns launching. Tools being used. But when you look at the numbers, very little of it is actually turning into money.
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Topics:
Next $100K,
posting, emailing,
running ads,
Campaigns launching,
most powerful tools
It would be great if only bad businesses failed. If only the unethical ones. The sloppy ones. The ones that cheat people. But that’s not how it works.
A lot of businesses that struggle or shut their doors are run by good people who care, who work hard, and who know what they’re doing.
They don’t fail because they’re bad at what they do. They fail because things quietly slip through the cracks.
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Topics:
problem it solves,
big ideas,
move faster,
Mistakes drop,
real-world improvement
Most business owners feel their way through growth. They guess, try things, and hope something sticks. That works when you are small. It stops working when you want to grow faster and smarter.
I’m a data scientist. That means I don’t guess. I measure. And when I work with you, I’m looking for patterns. I want to know what’s working, what’s wasting money, what’s slowing you down, and what could be improved with small changes.
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Topics:
data scientist,
grow your business,
one-on-one strategy session,
grow faster and smarter,
increases efficiency
Everyone can make $100,000. That part is not the mystery. The mystery is why it takes some people a year, some people a month, and some people a week. The difference is not hustle. It’s not talent or luck. It is math.
Most business owners are either drowning in numbers or ignoring them completely. They track things that feel important but do not actually move money. Likes. Followers. Website visits. Open rates. None of those pay your bills.
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Topics:
long-term relationships,
Conversion,
Leads,
Better structure,
Lifetime value,
chase growth
Most marketing fails for a very simple reason. It talks about the business instead of the buyer.
You see it everywhere.
“We’ve been in business for 30 years.”
“We’ve won these awards.”
“We have the biggest building.”
“We’re the number one provider.”
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Topics:
awards, and accomplishments,
High-quality clients,
biggest building,
feel confident,
Buyer-focused marketing,
trophy case
Most business owners think their marketing is failing because they need to do more. They need to be louder than their competitor. And to them, that means more ads, more posts, more noise.
The truth is, noise might make people stop and stare, but it rarely makes you the obvious choice. Clarity does that.
People do not choose the loudest option. They choose the one they trust.
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Topics:
Dental Growth Machine,
Time builds trust,
more ads, more posts,
published by EDRA,
grow a business
Everyone can make $100,000.
That part is not special. People do it all the time. Some do it in two years. Some do it in one. Some in a month. Some in a single week.
The real question is not if you can make your next $100K. The real question is how long it takes you to get there.
And that has almost nothing to do with how hard you work.
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Topics:
More posts,
Next $100K,
More ads,
More grind,
created growth,
fastest path,
better messaging,
strategic book
After all the excitement of the Dental Growth & Exit Summit, and the conversations that followed, there’s a theme I keep coming back to:
Education doesn’t grow a practice. Implementation does.
Dentists love to learn. We love books, CE, frameworks, tools, strategies, and conferences. We love hearing new ideas that spark possibility.
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Topics:
treatment presentation,
financial strategy,
Coaches offer motivation,
surprises dentists,
Real Structure,
practice to grow
After all the excitement of the Dental Growth & Exit Summit, and the conversations that followed, there’s a theme I keep coming back to:
Education doesn’t grow a practice. Implementation does.
Dentists love to learn. We love books, CE, frameworks, tools, strategies, and conferences. We love hearing new ideas that spark possibility.
Read More
Topics:
systems and predictability,
Grow a Practice,
strategies, and conferences,
Implement fast,
marketing ecosystem,
long-term strategy