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Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Unique Content Management System

Posted by Parthiv Shah on Sep 2, 2021 11:06:10 AM

You understand that your business' marketing system needs more than just one approach to reach customers. You know that coordinating your website, blog, sales funnels, social media, and content is a complicated, time consuming, ongoing, daily process. You can also understand that it's easier to have everything managed from one location than having all BRENT's parts function independently.

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Topics: marketing workflow automation, CRM, BRENT

BRENT’s Operating System

Posted by Parthiv Shah on Aug 31, 2021 12:12:58 PM

The most critical information in your business is knowing your buyer. Who are they? What do they buy? Why do they buy? What must they see, read, hear, and feel before, during, and after they buy? Critical information you need to know about your buyer determines how you will create a compelling and profitable user experience.

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BRENT’s Head, Heart, Legs & Trunk

Posted by Parthiv Shah on Aug 24, 2021 8:18:00 AM

Moving on from last week’s blog, let me tell you more about BRENT - Business Relationship system for your ENTerprise.

Let’s start with the basics. Entrepreneurs know that the best businesses solve a problem. To make things crystal clear, I’ll describe what BRENT’s head, heart, legs, and trunk tell you about the areas a successful business system follows when applied correctly to problem-solving.  

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Topics: Marketing education, BRENT

You Are NOT an Elephant

Posted by Parthiv Shah on Aug 19, 2021 8:30:00 AM

As a professional entrepreneur, you’ve probably been working very hard for a very long time. It started with your education. Years of schooling. Then you got out into the workplace and realized running a business wasn’t something they had taught you in school - and your education started all over again. But you persevered and established a reputation for doing quality work and offering outstanding customer service. Those things you know how to do, and you do them well.

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Topics: Marketing education, BRENT

I love helping people

Posted by Parthiv Shah on Aug 17, 2021 9:35:00 AM

I love helping people with their businesses. The longer I’ve been in business the more I realize three truths:

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Topics: small business automation, marketing automation

Ransomeware: It hurts ALL of us. :-(

Posted by Parthiv Shah on Jul 26, 2021 5:53:40 PM

Why does ransomware keep showing up in the news? Should you be worried? The answer is YES, because in 2021 there is an attack every 11 seconds. But Parthiv, you say, attackers don’t care about my small business - so I shouldn’t be worried, right? WRONG! Ransomware uses sophisticated methods to trick your employees and create trouble for you in the process. What if someone accidentally downloads a fake invoice? Now your computers are down, you can’t take credit cards, and you’re spending money to bring everything back to normal.

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Topics: cybersecurity

Website Homepage

Posted by Parthiv Shah on Apr 29, 2021 8:00:00 AM

I believe that internet is a place, and just like you have a real estate you have in the real word, you have a pixel estate in the internet. That means any business who has any presence, even a small Facebook page, is a pixel investor. If you look at the terminology used in the Internet of Things architecture build out, it all references they are on earth counter parts in real estate. There is a very important place of you in the pixel world which is the path way to your pixel estate. It is called your homepage, but in reality it is a gateway to your pixel estate campus.

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Topics: lead marketing automation, Business Growth, click funnels, content creation, pixel estate,

Shock and Awe

Posted by Parthiv Shah on Apr 8, 2021 4:52:23 PM

Is Your Shock and Awe Shocking and Awe-inspiring?

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Topics: shock and awe, Dan Kennedy

The Wonders of Marketing With A Personal Touch

Posted by Parthiv Shah on Apr 6, 2021 5:42:53 PM
I am a fan of direct communication with Customers and a firm believer in sending
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Topics: Marketing education, direct mail

Pixel Estate: The Big Shift of Q2-2020 and Post COVID Economics

Posted by Parthiv Shah on Apr 4, 2021 11:05:29 AM
Q2-2020 forced humanity to rapidly quarantine and continue their life from behind the screen for an extended period of time. This shifted how people feel about where they are, where they want to be and how they want to decide to patronize a business. The PLACE CHOICE MODEL has been altered forever.

FREEDOM OF PLACE CHOICE. This is one of THE MOST fundamental human desires. Every human wants the freedom to choose the PLACE they want to be at, stay at and go to. COVID curtailed our freedom of place. We are locked up in our homes and we are 'forced to work from home'.

I believe that COVID changed it for us forever. The PLACE CHOICE MODEL has been altered forever. As COVID quarantine eases up, people will become free to make their place choices under new rules of engagement. Some of the current post COVID changes about place choice will stay here for weeks, months, years and perhaps forever.

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Topics: Magnetic Marketing, hubspot, Web site, Web

 parthiv shah

 

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