eLaunchers Blog

Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

Mail Box Millions 2.0 Notes

Posted by Parthiv Shah on Jun 14, 2019 4:08:29 PM

Here are my notes from Mail Box Millions 2.0 event in Cleveland, June 2019.

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Topics: direct marketing, GKIC, Dan Kennedy, Magnetic Marketing, No BS

Will You Marry Me? BEST TELEMARKETING STORY EVER!

Posted by Parthiv Shah on Jun 7, 2019 3:09:59 PM

 

It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).

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Topics: direct marketing, digital marketer, success, No BS

Why Metrics are Critical for Marketing …..and What You’re Missing When You Don’t Use Them

Posted by Parthiv Shah on May 31, 2019 1:44:59 PM

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re in the dark.  You’re missing out on pertinent information when you don’t use them.

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Topics: digital marketer, Marketing to affluent, authority marketing, Strategic Coach

Why Practitioners Struggle to Expand Their Practices

Posted by Parthiv Shah on May 31, 2019 12:35:27 PM

I travel a lot for work and often meet some enthusiastic and extremely bright practitioners all over the country. An underlying struggle I see all of them face is being unable to market their practice to reach a broader set of patients. As a marketing expert, this is something that breaks my heart to see - a 100% competent medical professional worrying about who their next client is going to be.

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Topics: digital marketer, lead generation, content creation, Strategic Coach

The 3 Phases of Love and Marketing…. …. And Why You Need to Focus on All of Them

Posted by Parthiv Shah on May 24, 2019 12:36:09 PM

Image Credit: elaunchers.com

Meeting and marrying the right person is a lot like marketing.  Done correctly, both will turn out well. Done poorly, and well, you know what that might become.

Most small business owners, from retail, manufacturing, grocery or hair salons seldom think about these 3 essential phases of marketing when they are throwing money at their challenge of getting and keeping customers, clients or patients.

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Topics: Business Kamasutra, digital marketing, direct marketing, concepts and strategy, Magnetic Marketing

It’s Just Like Taking the Kids to the Circus

Posted by Parthiv Shah on May 24, 2019 11:54:16 AM

Image Credit: Pixabay

I was speaking to the children of a neighbor recently, and I asked them if they had ever been to a circus. I mentioned the animals, the clowns, popcorn, peanuts, soft drinks, and taffy apples.  That’s when the fun began.  Their father and I were astounded when the lid came off the jar. 

The discussions that ensued, sometimes multiple and concurrently as to the need to go, the desire to go, how old does one have to be, why should they want to go, can we go now was deafening.   There were questions about how it could possibly be fun with all the noise, smells, and scary faces of the clowns got tossed around too. 

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Topics: concepts and strategy, Marketing to affluent, Strategic Coach

Are Your Leads Alive, Dead, Or On Life Support?

Posted by Parthiv Shah on May 17, 2019 12:24:52 PM

This is a question you better know the answer to if you ever want to close those leads and convert them into paying customers, clients, or patients. If your leads are alive, dead, or on life support is as critical as it gets when attempting to grow a business. 

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Topics: Sales, lead generation, Marketing to affluent, Strategic Coach

So, You Want to Be a Coach; Do You?

Posted by Parthiv Shah on May 17, 2019 12:24:24 PM

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

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Topics: success, Business Plan, Strategic Coach, Continuing Education, Financial Education

The Content Conundrum

Posted by Parthiv Shah on May 15, 2019 3:40:04 PM

Today’s consumer is ravenous about research. Regardless what they are in the mood to buy, they’ll spend some length of time checking the product or service online, and asking their friends and family what is preferable, item A or Item B. What they wish to purchase is being evaluated more so than in the history of commerce.  The internet has created the opportunity to put before consumers no end of content for purposes of engagement, information, education, and directly asking for the purchase. Does yours have a chance at being found?

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Topics: Implementation, content creation, Strategic Coach

The Consistency of the Sixty / Thirty / Ten Rule

Posted by Parthiv Shah on May 15, 2019 3:21:05 PM


Marketing campaigns are funny creatures.  Many, many of them fail flat on their expensive faces.  Talk to 90% of small business owners if they have tried Facebook or Google ads. The single most frequent response is “yes, and it was a disaster.  I spent a fortune and the results were terrible.”

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Topics: direct marketing, concepts and strategy, Marketing to affluent, Financial Education

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor David J. Dunworth reads, researches and interview industry experts to write these articles. We also get articles contributed by others that David publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to ddunworth@elaunchers.com for review.

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