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Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

The Truth About the Post Covid Business World

Posted by Parthiv Shah on Aug 11, 2020 8:00:00 AM

The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

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Topics: Business Growth

When You Absolutely, Positively Want to Sell You Stuff Tomorrow...

Posted by Parthiv Shah on May 21, 2020 8:00:00 AM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

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Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3

Posted by Parthiv Shah on May 19, 2020 8:00:00 AM

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

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Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 2

Posted by Parthiv Shah on May 14, 2020 8:00:00 AM

In my last post we talked about the likely outcome of the economic shutdown and what we can likely expect in the coming years.

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Topics: Magnetic Marketing, customer journey, business planning, target marketing, nurture, follow up, Web site, CRM

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 1

Posted by Parthiv Shah on May 12, 2020 8:00:00 AM

Welcome to the business, post-Covid. The world will not be the same for a long time.  Things have radically changed and are not going back to normal.

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Topics: Customer Retention, Magnetic Marketing, entrepreneurship, business planning, target marketing, ideal customer, nurture, follow up, CRM

Hubspot For Dentists: (ROI & ROE) Measuring Return on Investment and Efforts

Posted by Parthiv Shah on May 9, 2020 8:53:15 AM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

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Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

Why Hubspot? Why Now? Case for a major investment in your Pixel Estate

Posted by Parthiv Shah on May 1, 2020 8:49:12 AM
eLaunchers.com becomes a PLATINUM Hubspot Solutions Partner in May 2020.

Something interesting happened after the start of the COVID crisis. We sold more Hubspot in 30 days after COVID lockdown than we had sold in the last 24 months.

Why did the market embrace Hubspot? Why Now? What is it about Hubspot and COVID? What is the correlation? When everyone is in distress and panic, when everyone is in 'shutdown' mode and mindset, why is my marketplace (which is made up of dentists, physicians, attorneys, financial advisors and information marketers with 1 to 4 million dollars in revenues) making a non-trivial capital investment in a technology infrastructure?

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Topics: Magnetic Marketing, hubspot, Web site, Web

Parthiv, Make me some money in April

Posted by Parthiv Shah on Apr 20, 2020 4:04:40 PM

So this just happened.  A private client sent me a distress email over the weekend. Without going in gory details, here is what it was all about: "Parthiv, I was doing some calculations and I am not happy. I have zero confidence in our government's ability or intent to send me ANY money. Clock is ticking, new bills are showing up every week. Income producing activities are not happening and this emergency situation is dragging out beyond my tolerance. I need to MAKE some money NOW. DO SOMETHING. Make it rain and snap to it. I am tired, hungry, cranky and feel like I am broke". 

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Topics: Magnetic Marketing, follow up

Corona infects your business too :-(

Posted by Parthiv Shah on Mar 15, 2020 8:53:06 AM

It's the morning of Sunday March 15th, 2020. It has not been a good week. We mourn the loss of thousands of lives lost worldwide to the new enemy of humanity: the Corona virus we all now know and hate. The stock market saw significant disruption and turbulence this week. Travel plans are being altered. Events are being cancelled, postponed or modified. Life as we know for the next 12 days, 12 weeks and 12 months will be different. The pandemic is changing how we work. Some of the changes are going to stick with us for a while, may be for life.

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Topics: Magnetic Marketing

How to Totally Screw Up 2020 in Your Business...

Posted by Parthiv Shah on Dec 17, 2019 3:29:28 PM

I know what you are thinking right now…

“Why on Earth would you write an article about how to screw up my business, Parthiv?”

Because, frankly because you are likely guilty of this most despicable of business sins. 

If doing business was a religion, and I was the “Pope,” I would have any business owner who had been doing business for more than 2 or 3 years - who make this unforgivable mistake - declared apostate and force them from the hallowed halls of the faith.  

If you’re brand new, then I can forgive you…

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 parthiv shah

 

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