If you can have a chance to actually TALK to the dollar in your wallet, how would that conversation go? What would you like to tell the dollar in your wallet? What questions would you want to ask?
Six months into a post Covid world and there’s one thing that we know for sure….
EVERYTHING has changed!
Entrepreneurial businesses are closing in droves. Millions of people each month are filing for unemployment benefits. (More than anytime in the history of the program!)
People are working from home and not going out to shop or for entertainment.
Imagine this for a moment…
You walk up to a building that has a roof that’s falling in. The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.
As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it.
For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.
The real estate determined the success or failure of the business.
Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data.
The world is changing at light speed, still. It’s been 5 months since the stock market crashed because of Covid.
Pandemic declared, a national emergency, commerce shut down, businesses closing for ever, mask wearing mandates…
The whole world has changed and it will not go back. Not anytime soon anyway.
We are facing a very difficult time in the next 5 years. With the Fed printing money at light speed, we run the risk of massive price inflation without corresponding economic expansion.
Topics: Business Growth
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.