eLaunchers Blog

Parthiv Shah

Picture of
Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
Find me on:

Recent Posts

Kennedy Vs Sullivan! Which Dan has made more profound impact on you?

Posted by Parthiv Shah on Apr 14, 2019 2:00:07 AM

Couple of years ago Dipali and I were looking at numbers and relationships and something really interesting was revealed. We were analyzing historic revenue data to determine where most of our money came from. We went on to calculate and document this. We asked ourselves: over the last several years, from the last $5M in revenue, where did most of the money came from?

Read More

Topics: Dan Kennedy, No BS, Strategic Coach, Dan Sullivan

Marketing Analytics

Posted by Parthiv Shah on Mar 30, 2019 10:52:41 AM

Why Marketing Analytics is the ONLY Way to Understand What's Working and What Should Be Done When it's Not

Imagine giving your SATs and never receiving your results. Wouldn't that drive you crazy? Any endeavor that is undertaken by an individual or an organization needs to have an end goal. It's how we measure our successes and areas of improvement. When it comes to your business, your end goals could be varied in every quarter - they could be achieving sales targets, signing on new clients, increasing visibility, building an image and so on. With specific goals, come specific actionable insights based on analytics, or simply put, numbers. Just like your SAT scores are the only way to deem your scope of getting into great schools, your marketing analytics is the single 'scorecard' that consider how your marketing strategies and techniques are doing out there in the market.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Niche Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:37:10 AM

Niche Marketing Do’s and Don’ts

Making products/services that already have patrons in the market, and enough competitors that pose threat to your business? Marketing your product/service in a unique, one-off way could be one of the winning factors of your campaign. For example - if you're a company that sells breakfast cereals usually attractive to children, but market research says adults love cereal as a breakfast option too, but don't buy it because of excessive sugar, focusing your marketing campaign on foods from the range that don't have as many additives or sugars could work out in making the brand visible to a completely new market. Niche marketing encompasses just that - identifying a subset of your market, understanding their requirements, chalking up a marketing strategy that's specifically designed to address and attract them and finally win over their business. In some cases, niche marketing works better than a broad campaign. We show you a couple of ways in which how niche marketing can do wonders for your brands - irrespective of whether or not you have competitors that pose threat to your business.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Attraction Marketing

Posted by Parthiv Shah on Mar 30, 2019 10:31:46 AM

Attraction Marketing in Today’s Business Environment.

Marketing is how one goes about securing customers for a certain product or a service and it can take varied forms. Attraction Marketing is one such form of marketing wherein the marketing strategy involves attracting customers towards a product or a service, in a scenario where the consumers already want what you are selling. In simpler terms, attraction marketing involves marketing a product/service with a fair amount of demand, appealing to your target audience and ensuring that the customers buy your product/service instead of opting for a competitor.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Brand and Lead Generation Marketing

Posted by Parthiv Shah on Mar 30, 2019 1:30:39 AM

Difference between brand marketing and lead generation marketing.

In a world where consumerism is increasingly driving everything and businesses struggle hard to ensure their product gets sold over their competitors’ products, branding is one of the most important factors to consider when it comes to marketing. It has also got to do with how consumers are increasingly becoming brand conscious to the extent that many people identify themselves with the brands they use.

Brand image and brand identity are what matters the most, to the extent that even in the instances where a competitor’s product offers a better experience, customers tend to choose a brand that they know and trust, in a modern-day version of ‘known devil is better than unknown angel’. A tee-shirt with the Nike swoosh automatically fetches more money than a shirt without the logo, or that’s un-branded - this is a phenomenon so widely accepted that it is even a subject of thousands of widely shared online memes.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Short and Long Term Goals

Posted by Parthiv Shah on Mar 30, 2019 1:24:59 AM

Understanding the short-term and long-term goals of a new Marketing Client.

Development of a good clientele is highly essential for the growth of any business. Having a marketing professional’s expertise at the disposal of a new client is vital as it is a cynosure in nurturing and constructing long-term associations between the customer and the marketer. As a marketing professional, it is important to cater to the needs and satisfy the client’s requirements in order to build a relationship and do business with them.  To build good rapport and trust with the right set of clientele, the marketing professional needs to inherently understand the client’s brand in order to make it more visible and feasible for their product to reach a wider range of customers.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Guarantee

Posted by Parthiv Shah on Mar 30, 2019 12:50:17 AM

Why a Guarantee is in your client’s best interest?

Ever bought a phone or an electronic device without warranty and smacked yourself because the cost it took to repair the device, when it broke down, went into thousands of dollars? We often see this happen when bigger purchases like expensive gadgets, daily utility items like kitchen tools, handywork tools and even cars break down. While it is unthinkable to make expensive purchases like a car or that swanky iPhone without an insurance, most often it is the "guarantee" factor that attracts customers while making a purchasing decision, no matter what the price or variety is, of the product/service you sell. In this post, we explore more into why offering a guarantee on your products/services does a ton of good for you and more importantly, your customers.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Promotional Marketing

Posted by Parthiv Shah on Mar 30, 2019 12:34:08 AM

What is Promotional Marketing and What makes it important?

BOGO, or up to 50% off on select merchandise - we love a deal that says this and often throng to a website or a store to browse through the products/services under promotional offers from time to time. While it's an excellent opportunity for buyers to stock up on products during a promotional sale, it's equally fetching for companies. In this post, we delve into the concepts that circle around promotional marketing, why giving your customers a good deal ends up being profitable for you, and the right ways to do it - through tried and tested methods from successful brands.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Content Calendars

Posted by Parthiv Shah on Mar 30, 2019 12:29:26 AM

A week before Christmas last year, a popular illustrator based in New York was bombarded with calls from various clients asking for commissioned work to be done, themed around the holidays. While the illustrator was busy with previously assigned work, most of these potential clients were declined. This is a classic example of planning gone wrong from the client’s side. The glitch could have easily been avoided with some foresight and basic content planning. An effective marketing tool that helps you do just that, is a content planner. Much like a regular planner that gives you insight into your upcoming activities, content planners give your marketing team a much-needed blueprint to work with. There are many reasons why content planners as a tool are highly effective for your brand’s image to stay relevant. Here are a few:

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

Marketing Budget

Posted by Parthiv Shah on Mar 29, 2019 2:49:47 PM

Let’s say you have a startup or a small business with a brilliant product or service. Marketing the product/service effectively is the only way one can go about ensuring a loyal base of customers. At this point, it is imperative to have a budget for marketing, in other words, an amount of money that is earmarked for marketing. This budget can be utilized towards paid advertising, generating web/social media content, social media promotions and more. Among the working costs of a company, the marketing budget accounts for about 11% on an average, according to WebStrategies, Inc.

Read More

Topics: Magnetic Marketing, Marketing to affluent, marketing for dentists, authority marketing, Business Plan

eLaunchers.com Blog

Thank you for your interest.

In this blog, we share what we learned from our reading and our experience. If you like what you see, please subscribe to our blog so you get an update when we add articles to this blog.

 If you like to discuss the topic or if you have any question, please schedule a call. I would be happy to get on a call and chat.

Request Your FREE Consultation

Subscribe to Email Updates

Recent Posts

If I can grant ONE WISH in a FREE 20 minute consultation, what would you wish for?

Request Your FREE Consultation