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Parthiv Shah

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Parthiv Shah is the Founder and President of eLaunchers.com, a locally grown and internationally known digital marketing agency in suburbs of Washington DC. Parthiv is a data scientist, practicing principles of BIG DATA in small business space. Parthiv core competency is market segmentation, list research and data hygiene. eLaunchers.com helps professional practices, specifically dentists, orthodontists, physicians and attorneys stay in touch and follow up with their patients or clients using proven direct response marketing techniques and marketing automation technologies. Over 300 dentists, physicians and other clients from 27 states in USA and over 8 other countries have benefited from working with eLaunchers.com. Parthiv is the author of his International Best Seller book Business Kamasutra, with foreword from Dan Kennedy. which was also re-published as a special edition of Business Kamasutra for Dentists with expert commentary from Dr. Gregory Wych. Parthiv's upcoming book 'Copy That Sells' is co-authored with marketing legend Dan Kennedy. Parthiv is a co-author or contributor to six other books and his work routinely appears in various direct response publications including GKIC magazine and Dan Kennedy letter. Parthiv is routinely invited to speak as technology expert at direct marketing conferences and small group mastermind sessions. Parthiv's professional passion is fail safe follow up. Parthiv is the publisher of the Internal Marketing Machine for dentists and orthodontists that facilitates patient education and long term nurture so a dentist can stay in touch with current, past and prospective patients and deliver the right message to the right patient at the right time using email, print and telephone. Internal Marketing Machine is home to over 400 emails, over 60 printed publications and over three dozen web assets all controlled by a data intelligence process that is connected to over a dozen dental practice management systems like Dentrix and Eagle Soft. The patient education content is professionally written by high profile direct response copy writers, clinically curated by successful Dentists and Orthodontists and field tested in the market to have proven track record of success. Principles of Internal Marketing Machine and Fail Safe Follow Up Protocol are taught by several dental practice growth coaches and consultants. Parthiv's personal passion is to help young students fall in love with direct response marketing and acquire hard skills in internet marketing literacy while going through high school and college. Parthiv's learn to earn internship program has taken in over 57 students since 2009. ALL 57 students are either gainfully employed in their chosen field of studies or are still in college, learning what they love to learn. The learn to earn internship framework has also been offered as a returnship for stay at home moms and returning war veterans who want to re-enter the American workforce. Over fifteen stay at home moms and US Military veterans have benefited from this program. Parthiv has contributed over $250,000 in paid internship stipends and intern wages not counting the thousands of hours priceless hours spent by himself and eLaunchers staff who take the young students under their wings and make them marketable. Internship at eLaunchers only starts, it never ends. If any of Parthiv's intern fails to get a job, Parthiv will take them back and re-train them. eLaunchers.com was named Small Business of The Year in 2016 and Parthiv was inducted in GKIC direct response hall of fame in 2017. While Parthiv got his MBA in 1994, he has been a life long student of direct response marketing, marketing automation principles, database marketing, data intelligence and technologies that facilitate marketing. Parthiv has a desire to some day join a doctoral program and do a desertion paper on the subject of pixel estate. Parthiv believes that the internet is a SPACE that is as real as REAL ESTATE, and that makes every business owner who has any presence on the internet a pixel estate investor. Like real estate, your pixel estate has your campus with specific PLACE for every pixel structure. Your pixel estate is blueprinted by systems architects, your pixel assets are built by skilled developers. A very special place called home page is the gateway to your campus on pixel estate. This theorizes that every business with even the most modest presence on the web a pixel estate investor. Modern history has shown that companies who have higher investment in their pixel estate portfolio compared to their real estate portfolio have out performed their rivals by land slide. Parthiv is working with his guide Dr. Stephen Roulac on developing an algorithm and comparison model that will help business owners decide what their pixel estate portfolio could be. Parthiv believes that your pixel estate portfolio is part of a comprehensive marketing portfolio that is made of pixel estate, paper estate, people estate and data estate. Parthiv's origins in to direct marketing come from his direct mail background. Parthiv has worked for over 10000 direct mail marketing projects and mailed over a billion (with a B), over a billion pieces of direct mail. Parthiv is a GKIC Certified Magnetic Marketing Advisor (2010), Infusionsoft Certified Partner (2011), Digital Marketer Certified Partner (2014), Click Funnels Certified Partner (2015) and Hubspot Certified Partner (2017). In addition, Parthiv is trained on Salesforce.com, ZOHO, Microsoft Dynamics and six other cloud based and desktop CRM systems. While the company was born in 2002, Parthiv only began working with Dentists and orthodontists since 2010. Parthiv is a veteran from Indian Air Force, member of Lions Club, a Leadership Montgomery Core Program graduate (class of 2016) and a proud dad of an Eagle Scout. Parthiv lives with his wife Dipali Shah and his parents in Maryland. Their son Rahul Shah is a student at Rochester Institute of Technology and a recipient of prestigious Presidential Scholarship at RIT. Rahul is studying for a Bachelors degree in Human Centered Technology with concentration in Learning Systems and Accessibility with emersion in American Sign Language. Upon graduation, Rahul wants to contribute his talents to the field of distance learning and computer assisted learning for hearing impaired students.
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Recent Posts

A Date With Your Dollar :-)

Posted by Parthiv Shah on Oct 6, 2020 7:31:04 AM

If you can have a chance to actually TALK to the dollar in your wallet, how would that conversation go? What would you like to tell the dollar in your wallet? What questions would you want to ask?

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My first five dollars in America

Posted by Parthiv Shah on Oct 6, 2020 6:55:56 AM


The year was 1989 and I needed a job.

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Location Location Location? No...not anymore!

Posted by Parthiv Shah on Oct 1, 2020 8:00:00 AM

Six months into a post Covid world and there’s one thing that we know for sure….

EVERYTHING has changed!

Entrepreneurial businesses are closing in droves.  Millions of people each month are filing for unemployment benefits.  (More than anytime in the history of the program!) 

People are working from home and not going out to shop or for entertainment.

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Topics: Business Growth, Marketing education, pixel estate,, online presence

Would You Put Your Business in a Condemned Building?

Posted by Parthiv Shah on Sep 29, 2020 8:00:00 AM
Imagine this for a moment…

You walk up to a building that has a roof that’s falling in.  The paint is peeling off the walls, and when you open the door a musty smell of mildew and wood rot hit you in the nose.  

As you walk in, you realize that you need to be careful where you step because the floor is collapsing and you may easily fall through it. 

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Topics: Marketing education, pixel estate,, online presence

The Great Inversion Has Finally Happened…

Posted by Parthiv Shah on Sep 25, 2020 1:39:08 PM

For thousands of years local businesses and professional practices have relied on their location to drive a substantial amount of their business.  

The real estate determined the success or failure of the business.  

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Topics: Business Growth, Marketing education, pixel estate,, online presence

Not Just a Crystal Ball... Database Marketing Explained with Crystal Clarity

Posted by Parthiv Shah on Sep 15, 2020 2:26:49 PM

Recently, I was talking to a high profile client in Kennedy world about database marketing, segmentation and data buckets, and I said 'You know how PRISM works right?' and INSTANTLY he said, 'YES, YES, I want to run my data through your data prism'. Soon the conversation turned in to a project and I am working on dissecting his list(s) in to multiple slices to create segments and sub-segments of data. 

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Topics: hubspot, Hubspot for dentists

Who Is Your Site Created For?

Posted by Parthiv Shah on Aug 18, 2020 8:00:00 AM

Let’s play a game. 

I want to ask you to design the perfect race car for me.  Something that is fast and can win a race.  

You might say the first thing it needs is a powerful motor and a strong, resilient transmission and drivetrain.  

Then you might say it needs to be aerodynamic, have a low center of gravity, and a stiff suspension so we can reduce wind drag and help corner the track at higher speed

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Topics: Business Growth, Marketing education

The Truth About the Post Covid Business World

Posted by Parthiv Shah on Aug 11, 2020 8:00:00 AM

The world is changing at light speed, still.  It’s been 5 months since the stock market crashed because of Covid.  

Pandemic declared, a national emergency, commerce shut down, businesses closing for ever, mask wearing mandates…

The whole world has changed and it will not go back.  Not anytime soon anyway.  

We are facing a very difficult time in the next 5 years.  With the Fed printing money at light speed, we run the risk of massive price inflation without corresponding economic expansion. 

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Topics: Business Growth

When You Absolutely, Positively Want to Sell You Stuff Tomorrow...

Posted by Parthiv Shah on May 21, 2020 8:00:00 AM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

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Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3

Posted by Parthiv Shah on May 19, 2020 8:00:00 AM

Let’s hop right in.  In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it. 

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Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM

 parthiv shah

 

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