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Everyone Needs an Elephant

Posted by eLaunchers on Mar 3, 2022 8:16:00 AM

If you have been reading the series about my BRENT automation platform, I hope you're convinced an automated marketing and sales platform to help attract visitors, convert leads, and close customers is a must-have for your business. 

I hope I have inspired you to think carefully about your customer persona, and customer journey, and their underlying problem that you can help them resolve.

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Topics: small business automation, BRENT

Copy and Content

Posted by eLaunchers on Mar 1, 2022 5:22:00 PM

This is NOT the job for the CEO, CMO or other internal staff

This may actually come as a surprise, but it is not the job of any of the internal employees to write sales copy for a website, a brochure, sales letter, or even a postcard. Sales copy is written from a position of persuasion. Typically, employees tend to write sales copy from the perspective

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Topics: copywriting, BRENT

Improving Your Digital Presence - part 2

Posted by Parthiv Shah on Feb 8, 2022 7:05:00 PM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model. We covered the first two last time so we’ll go over Customer Acquisition and Master Strategy Model today.

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Topics: concepts and strategy, Marketing education, BRENT

Improving Your Digital Presence - part 1

Posted by Parthiv Shah on Feb 3, 2022 8:07:00 AM

Is a large portion of your marketing focused on your digital presence? With most businesses, the answer is a resounding yes! Since online businesses are always striving to grow their presence, wouldn't it make sense to develop a digital strategy that fuels sales by converting visitors into loyal customers?

To help you understand and improve your digital presence, there are four points you need to consider: Digital Marketing Strategy, SMART Growth Goals, Customer Acquisition, Master Strategy Model.  Today we'll cover the first two.

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Topics: concepts and strategy, Marketing education, BRENT

Sales Pages That Sell - part 2

Posted by Parthiv Shah on Feb 1, 2022 8:02:00 AM

There are five main web pages that allow you to sell from your website. The five pages you absolutely must have are; a cold page, a warm page, the hot page, an offer page and a home page. With these, your website will convert. We talked about the first three last time, so now we'll discuss Offer and Home Pages.

Offer Pages

The offer page is where you present your offer and give the prospect the opportunity to take up your call to action, whatever that may be. This could mean that they are going to make a purchase, schedule a discovery call or RSVP to an event.

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Topics: Sales, Marketing education, BRENT

BRENT at the Top Of the Pyramid

Posted by Parthiv Shah on Dec 14, 2021 8:00:00 AM

This week we reach the top of the sales pyramid in BRENT's four-phase system for climbing the pyramid. Last week we discussed the 15%. This week we go onto the 1%. This is where some of the most engaging clients are found.

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Topics: target marketing, BRENT

BRENT Goes Higher Up the Pyramid

Posted by Parthiv Shah on Dec 7, 2021 8:00:00 AM

We have been discussing how within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Last week was the 15%. This week we go into the more lucrative 4%.

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Topics: customer journey, target marketing, BRENT

BRENT Starts to Climb the Pyramid

Posted by Parthiv Shah on Nov 23, 2021 8:00:00 AM

As we discussed in last week's blog - within the pyramid structure is a marketing strategy. The marketing strategy for each of the three phases in the buyer’s journey addresses specific goals. BRENT has a four-phase system for climbing the pyramid. Today we'll discuss the bottom layer.

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Topics: customer journey, BRENT

BRENT Climbs the Pyramid

Posted by Parthiv Shah on Nov 16, 2021 8:00:00 AM

When a person has a problem, do they immediately think – I’m going to buy something right now to solve it? Impulse buying excluded; a trigger propels them to take action to have it resolved. The trigger is the start of your customer’s buyer’s journey on the path they travel to find a solution. The customer journey has three phases;

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Topics: customer journey, BRENT

Technologies to Empower Your Brent

Posted by Parthiv Shah on Nov 9, 2021 8:00:00 AM

My friend Gil grew up on a dairy farm in the 1960s. His parents bought a farm that came with an ancient three-bedroom house. When they had their first couple of children, it worked fine. However, when they had more kids than bedrooms, his Dad realized he needed a bigger house, so he started adding extensions.

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Topics: Technology, BRENT

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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