Whenever I talk to a business owner about why they handle their business the way they do, I’m often told, “We do it that way because everyone else does it that way.” Each time I hear this, the words of Earl Nightingale come to mind: "If you don't have a good model for success, just look at what everybody else is doing and do the opposite.”
It’s a sad truth that most business owners don’t have a clue how to successfully reach out to more prospects, retain happy customers, or reengage with those who’ve done business with them in the past.
The truth is that in the competitive world of business, following the herd often leads to mediocrity. If you wish to get ahead and be a trailblazer, you must dare to break away from the norm and forge a path others are too timid to explore.
