Call it whatever you want; 3D Mail, Direct Mail, Stand-Out Mail, tactile mail, whatever. Mail that stands out in the mailbox and triggers an immediate response to pay attention to it is still king of delivery in my mind.
Who Says Direct Mail is Dead
That’s an easy one. Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed. Or, those who are under 35 years old would be my guess.
Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target. With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.
I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us. Remember the days of dial up connections?
Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.
Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.
Why 2019 Is eLaunchers’ Year Of
Independence and Freedom
This July 4th is the celebration of my 20th anniversary of making a life here in this land of the free, home of the brave. I came to the realization this holiday weekend that I am significantly fortunate to live in the United States, and I am proud to be an American.
All Part Two
(even when second thoughts arise)
Last time we spoke of the value of trust in both personal and business relationships. How the love of a mother-in-law can prevail. How we touched on having trust and faith in your family physician and deciding whether she had the skill to perform brain surgery on your child. Or not.
We also spoke on how we typically look at trust, what we do trust, and what we don’t. Human nature types of stuff.
Today we’ll discuss how trust can be tested, even betrayed and still win the day. This time we’ll take a deeper look into trust as it pertains to business; the path to purchase.
So you have a funnel, big deal. If you don’t get the Tofu, Mofu, and Bofu right, you’ll forever suffer the “conversion disaster.” Why do I say that? Well, because it’s true.
Sure, some prospects might make into the Top of the Funnel, but will they ever convert? Or, how about the lead that has been nurtured a bit at the top but gets pushed to purchase prematurely. Where do you think she goes? Yep. Boing!
When was the last time you went to a restaurant and were given service that absolutely wow'd you from start to finish? Or you called customer service and spent 30 minutes chatting with someone you don't know, simply because they made you feel like a member of their family? Have you ever opted to use a Live Chat feature on a website and felt like you'd known your customer service rep for a lifetime?
Here is a turnkey, online-offline marketing program specifically designed for you to reactivate lost opportunities, unconverted leads & past customers. If you have been in business for at least one year, you probably have unconverted leads, lost opportunities & past customers. Reaching out to them with a crazy, hard to say ‘no’ to offer in a well orchestrated campaign can generate measurable & impressive results in 12 to 15 weeks.
The majority of small businesses, like yours, are established in response to market demand for a product or service. Many people build their businesses by serving that demand, and enjoy growing profits without putting much effort into long-term planning or marketing. However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh, while growing and maintaining your client base? The answer is by adding value to your product or service.