Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!
Topics: direct marketing, Marketing education, direct mail
Topics: Marketing education, direct mail
When You Absolutely, Positively Want to Sell You Stuff Tomorrow...
Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value
UCCP (Ultimate Conversion Concepts Platform) after COVID pt 3
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
Just the other day one of my clients called me to ask for some help with a marketing problem he was having.
Topics: customer journey, business planning, direct mail, deliverability
I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?
Topics: Systems and Processes, success, direct mail, deliverability