Would you be surprised if I told you direct mail gives you a higher return on your investment (ROI) than digital ads? You might be thinking – are you kidding?! That's as outdated and old school as playing music on a cassette player or using an overhead projector for a business presentation!
Topics: direct marketing, Marketing education, direct mail
Topics: Marketing education, direct mail
Creating urgency is one of the most important things we can do as business owners and salespeople.
Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value
Let’s hop right in. In the previous 2 posts we talked about the likely outcome of this depression and how you will have to change your business to stay in business and take advantage of the incredible opportunity that is available because of it.
Topics: Magnetic Marketing, business planning, target marketing, ideal customer, nurture, direct mail, follow up, CRM
Just the other day one of my clients called me to ask for some help with a marketing problem he was having.
Topics: customer journey, business planning, direct mail, deliverability
I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?
Topics: Systems and Processes, success, direct mail, deliverability
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
