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A Day at the Races: How Dan Kennedy Taught Me the Power of the Trifecta in Marketing

Posted by Parthiv Shah on Sep 11, 2024 8:00:00 AM

I have a fun story to share with you today.

One sunny afternoon, I found myself at the horse race track with Dan Kennedy. Now, let me be clear – I know little about gambling and even less about horse racing. But Dan? He’s an expert. He knows the ins and outs, the odds, the strategies, and every angle there is to play. I was just there to have fun, soak up the atmosphere, and maybe, just maybe, place a winning bet.

The air was thick with excitement. The smell of popcorn and hot dogs mingled with the scent of freshly cut grass. The horses, sleek and powerful, pranced in their stalls, ready for the next race. Dan and I were in the stands, enjoying the spectacle. Dan, as usual, was in his element, analyzing the race program, making notes, and sharing his thoughts on which horse had the best shot at winning.

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Topics: digital marketing, financial independence, Trifecta in Marketing, tactic, strategy, campaign, chances of success

 parthiv shah

 

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