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All successful marketing - especially for a dental practice - starts with strategic planning. But what is "strategic marketing planning"? Essentially, it means that you are going to first separate your ideal patients into groups - hygiene / periodontal / cosmetic / etc - then create an avatar and specific plan to move each of those from "unaware there is a problem they need to address" through to introducing your practice and then converting them from a "prospective patient" into a "paying patient".

You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

 If your dental clinic is up and running with a reliable workforce and you’re looking for ways to increase business growth, keep reading as we explore the importance of human assets, or human capital, and how it should be used wisely to accelerate business success. Human assets are intangible features of a business that bring value and productivity. They typically include anything that adds economic value to your

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

Creating urgency is one of the most important things we can do as business owners and salespeople. 

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.

To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.

How are you/your practice distinct?

If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen  or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.