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Keep Clients Coming Back (Without Kidnapping Them)

Posted by eLaunchers on Jan 24, 2023 8:00:00 AM

As business owners, we would love nothing more than for customers to keep purchasing our goods and services over and over again. How can we create loyal repeat customers who adore our brands without kidnapping our clients? Luckily, at eLaunchers, we have client retention secrets to spare. 

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Topics: elaunchers, marketing for dentists, ideal patient, client retention

Work Smarter, Not Harder With A Referral Culture

Posted by eLaunchers on Nov 29, 2022 8:00:00 AM

We all know that more sales should mean business growth and profit. We also know that each sale can require A LOT of work, even if you are using my Business Kamasutra methodology. While my method can position you to make sales soar, it still requires an investment of effort, as all successful relationships do.

But here’s one of my most valuable business tips that makes a lot of money with the same amount of effort - prioritize referrals!

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Topics: referrals, Referral Culture, marketing for dentists

Why Is Dental Practice Marketing Different?

Posted by eLaunchers on Nov 22, 2022 8:15:00 AM

 If you are a dentist interested in dental marketing for their dental practice, you may have come across many agencies that have said they can do marketing for any industry, including dentistry. And therein lies the rub - healthcare is not just a business - it is a vocation that helps and educates people, so they achieve a better quality of life. You are not “just” selling a service or experience - a person’s quality of life and health is directly linked to your work. Very few non-medical industries can claim this, and this is where dental marketing is different.

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Topics: marketing for dentists, ideal patient, dental practitioners

Successful Dental Office Marketing

Posted by Richard Bueckert on Aug 18, 2022 7:45:00 AM

All successful marketing - especially for a dental practice - starts with strategic planning. But what is "strategic marketing planning"? Essentially, it means that you are going to first separate your ideal patients into groups - hygiene / periodontal / cosmetic / etc - then create an avatar and specific plan to move each of those from "unaware there is a problem they need to address" through to introducing your practice and then converting them from a "prospective patient" into a "paying patient".

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Topics: marketing for dentists

Is Email Dead For Growing Your Dental Practice?

Posted by Richard Bueckert on Aug 4, 2022 12:30:13 PM

You might be thinking "Email isn't working anymore." And if you're using email

for follow-up and retention the same way you did before the lockdowns, you're

probably right. Here's the good news - it's not working for other dentists in

your trading area either. There's better news too - email is still the most

cost-effective way to market and grow your practice IF you make a few changes

and deploy it using an OMNICHANNEL strategy.

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Topics: marketing for dentists, Marketing education

Are You Giving Enough Attention To Your Human Assets?

Posted by Parthiv Shah on Jul 27, 2022 3:29:18 PM

 If your dental clinic is up and running with a reliable workforce and you’re looking for ways to increase business growth, keep reading as we explore the importance of human assets, or human capital, and how it should be used wisely to accelerate business success. Human assets are intangible features of a business that bring value and productivity. They typically include anything that adds economic value to your

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Topics: marketing for dentists, Human Assets

Reliable Dental Marketing Ideas Your Practice Should Try - contd

Posted by eLaunchers on Nov 11, 2021 8:00:00 AM

Carrying on from last week - Here are 5 more ways to market your dental clinic:

6. Postcards & & Mailed Offers

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Topics: Business Growth, marketing for dentists

10 Reliable Dental Client Marketing Ideas Your Practice Should Try

Posted by eLaunchers on Nov 4, 2021 8:00:00 AM

All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself

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Topics: Social Media, Business Growth, lead generation, marketing for dentists

When You Absolutely, Positively Want to Sell You Stuff Tomorrow...

Posted by Parthiv Shah on May 21, 2020 8:00:00 AM

Creating urgency is one of the most important things we can do as business owners and salespeople. 

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Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value

Hubspot For Dentists: (ROI & ROE) Measuring Return on Investment and Efforts

Posted by Parthiv Shah on May 9, 2020 8:53:15 AM

Measure what matters: Establishing cause & effect relationship between Return & Effort/Investment

 

This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:

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Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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