Carrying on from last week - Here are 5 more ways to market your dental clinic:
6. Postcards & & Mailed Offers
Carrying on from last week - Here are 5 more ways to market your dental clinic:
6. Postcards & & Mailed Offers
Topics: Business Growth, marketing for dentists
All dental practices comprehend the significance of patient marketing. Brand-new patients can be brought in, and even existing ones might become stronger ties with their favorite dentist! Marketing is essential if you want your practice to grow; however it's hard knowing how exactly do that? There isn't one correct answer for this question - there are many techniques out there depending upon what works best for an individual office or group dentistry organization . A number of different combinations could yield very positive outcomes too so don't get stuck on any single idea before giving other strategies a go yourself
Topics: Social Media, Business Growth, lead generation, marketing for dentists
Topics: Wow boxes, inbound marketing, Magnetic Marketing, marketing for dentists, target marketing, direct mail, value
This is an actual conversation between me and a dentist who is considering hiring me. I am recommending a non-trivial investment in Hubspot for a dentist with multiple locations and about $2.5M in revenue. The doctor has been looking at me for the last several years, has bought and read my books, read at least a dozen blog articles and over 20 recent page views before booking an appointment. After a good initial interview he invites me to come in for a video conference with his leadership team. He requested and now has a copy of my fee estimate and engagement letter. Before signing, he asked me this question:
Topics: Magnetic Marketing, marketing for dentists, Databox Dashboard, Hubspot for dentists
Before the digital era, people used to love gathering around a photo album with friends and family to relive memories and share the stories behind the pictures. As the saying goes “ a picture speaks a thousand words”.
Topics: marketing for dentists, target marketing, storytelling, Instagram
To bring your website to the top of the search engine’s pages, you need to find the top high-volume keywords. In short, you need to know which word, or combinations of words people are using to search for your business. As a business owner, you are tasked with performing client services, hiring and training staff, and dealing with clients and client issues. Keyword research may be yet one more task you haven’t budgeted time, skill, or dollars for. Luckily, you don’t have to figure it all out on your own, since there are some excellent keyword research tools to help.
Topics: marketing for dentists, target marketing, SEO, keywords
If your child has a 102 fever and you run to the drug store, do you ask for acetaminophen or Tylenol? Tylenol has a 30-year history of building its brand and reputation as a safe, trusted fever and pain medication with a tamper proof seal. That’s why when your child has a fever, you think of Tylenol first. In fact, Tylenol may be the only brand you would trust for your child.
Topics: marketing for dentists, Marketing education, identify your who, target marketing
When I worked as a community TV reporter part of my interview training involved sessions with a very experienced crew member named “Mel”. Mel was a memorable teacher who schooled us on asking open-ended questions that encouraged the interviewees to talk about themselves. Mel told us “everyone has a story, it’s your job to tease it out.” It constantly surprised me to find seemingly ordinary people who had the most interesting or unusual stories.
Topics: Marketing for Orthodontists, marketing for dentists, storytelling
Chances are you’ve heard the buzz about Instagram and have decided to set up an account. If you have a business – you’ll want to set up an Instagram business account. Why? In a word – analytics. Although Instagram calls it “insights”. Insights are basically an analytics tool that track data on follower demographics and actions. It also compares content so you can see how your posts are performing. Additionally, an Instagram business account allows you to post ads and link to your social media business accounts.
Topics: marketing for dentists, Marketing education, Instagram
Dr. Evelyn (a fictitious character) has been out of dentistry school for over a year. At first, she tried to do some of the advertising/marketing on her own but quickly realized she didn’t have knowledge or the skill. She found between managing her practice and trying to keep up with her hobby of running Ultra-Marathon’s learning the in’s and outs of digital marketing simply wasn’t feasible.
Topics: marketing for dentists
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
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UNITED STATES
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