Whether or not you are aware of it, your customers leave your office, Zoom call or shop and tell the world what they think. This may be negative feedback that discourages others from approaching your business or using your product, but it can also consist of rave reviews that get others interested in your offer.
We all know that more sales should mean business growth and profit. We also know that each sale can require A LOT of work, even if you are using my Business Kamasutra methodology. While my method can position you to make sales soar, it still requires an investment of effort, as all successful relationships do.
But here’s one of my most valuable business tips that makes a lot of money with the same amount of effort - prioritize referrals!
Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Have You Earned The Right To Ask Them for Referrals?
If there are diamonds in your database that can be found, polished & built into a necklace called your customer database, this document will talk about how to transform your existing relationship with customers & patients into an endless source of referrals.
This subject is very close to my heart and I have learned every trick of the trade that I could get my hands on. I am constantly looking for and studying new ways to seek referrals, affiliations and ‘JV’s from noncompeting businesses who call on the
same clients. The concept is actually simple and we all practice it in some way shape or form in our business. We just took the best practices from everywhere and standardized it to create a turnkey system that you can implement in your business.
Conversion Campaign Implementation
Orthodontists and General Practice dentists offering orthodontic services will receive turnkey implementation of Infusionsoft campaigns, the corresponding funnels, downloadable digital assets and accompanying print material for a complete, end to end marketing automation system. A special 'ortho' version of shock and awe is also created.
Referral Culture Tools, Techniques and Training
Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.