The myth of the "born salesman" is one of the most pervasive and limiting beliefs in the world of business. People often say, "He’s a born salesman. You either are or you aren’t." But that’s pure nonsense. Selling is a skill, and like any skill, it can be learned, honed, and perfected. You don’t need to be born with a natural gift for sales. With the right training and practice, anyone can become a successful salesperson.
Think about this: What makes a great salesperson? It’s not about having a silver tongue or an irresistible charm. It’s about mastering the basics and applying them consistently. Let’s break down some of the core principles that can transform you into a great salesperson, drawing on Dan Kennedy’s techniques.
