Blogs

Operating Philosophies 2

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 10:06:56 AM

11 Promoting Traffic at the Expense of Profitability 

Seeking to establish themselves in a new market, some companies may emphasize customer traffic—to the exclusion of whether they make any money on those so-called customers.

As Peter Drucker has observed, it is a fundamental business truth that the purpose of business is to create and retain a customer. But if you do not make any money on your customers, you do not have a business. Generating traffic without revenue and profitable customer transactions is a sure way to financial ruin. This lesson was relearned by many dot-com technology companies in the 1990s, who promoted traffic to their websites but failed to establish a viable business model. Numerous dot-com companies that failed did not sufficiently understand that, at the end of the day, maximizing hits is much less important than generating revenues in amounts more than the expenses incurred in
achieving those revenues, so that the business can make a profit and sustain itself.

Promoting customer traffic at the expense of good business is a mistake. 

Read More

Topics: Business Growth, Systems and Processes, success, Strategic Coach, Financial Education, entrepreneurship, business planning

The Reality of Web 3.0: What’s In Store?

Posted by eLaunchers on Jul 16, 2019 6:11:00 AM

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

Read More

Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology

CRM IMPLEMENTATION FOR FUN AND PROFIT

Posted by eLaunchers on Jul 14, 2019 12:26:02 PM

Implementing CRM systems has come a long way since when the PC and MAC first hit the market.  In fact, I'd like to tell you a story about how I learned to love customer relationship management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

Read More

Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education

The Ultimate Web Traffic Platform

Posted by Parthiv Shah on May 22, 2018 1:07:45 PM

The Ultimate Web Traffic Platform is made up of FOUR key elements.

  1. Ultimate Marketing Practice Dashboard
  2. Ultimate Data Architecture Platform
  3. Ultimate Customer Value Optimization
  4. Ultimate Decision Support System
Read More

Topics: Business Growth, Systems and Processes, Implementation, data science

How to build an unstoppable business

Posted by Parthiv Shah on May 22, 2018 8:15:34 AM

You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.

There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.

Read More

Topics: marketing workflow automation, Business Growth, Systems and Processes

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

databox-product-main-2x

If you click on this button and schedule a call with me, we can work build this out for you in an hour. The dashboard is yours to keep, configure and use at no charge for the life of our relationship. It's like an accounting system for money you have not made yet! 

Request Your FREE Consultation

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

gold-horizontal-color      logo_Magnetic Marketing Advisor      clickfunnels+logo Ceretified Partner     logo_InfusionSoft Certified Partner