Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship
I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?
Topics: Systems and Processes, success, direct mail, deliverability
11 Promoting Traffic at the Expense of Profitability
Seeking to establish themselves in a new market, some companies may emphasize customer traffic—to the exclusion of whether they make any money on those so-called customers.
As Peter Drucker has observed, it is a fundamental business truth that the purpose of business is to create and retain a customer. But if you do not make any money on your customers, you do not have a business. Generating traffic without revenue and profitable customer transactions is a sure way to financial ruin. This lesson was relearned by many dot-com technology companies in the 1990s, who promoted traffic to their websites but failed to establish a viable business model. Numerous dot-com companies that failed did not sufficiently understand that, at the end of the day, maximizing hits is much less important than generating revenues in amounts more than the expenses incurred in
achieving those revenues, so that the business can make a profit and sustain itself.
Promoting customer traffic at the expense of good business is a mistake.
Topics: Business Growth, Systems and Processes, success, Strategic Coach, Financial Education, entrepreneurship, business planning
I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us. Remember the days of dial up connections?
Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.
Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.
Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology
How to use Sales Automation and CRM system to survive and thrive
Special Update: April 5, 2020
Dear Friends,
March 2020 was like no other March we have ever seen. The beginning of March was awesome. Everything was on the up. The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere! March 2020 took all of that away from us & forcefully dropped us in survival mode. We had to develop a plan to survive, recover and thrive.
Thankfully, we have a game plan. In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989. My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.
We want to let you know that we are here to help. If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it. (Some of the videos are published on this page too, for your convenience).
Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization. Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.
Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market. In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.
Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife. Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare). I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.
Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education, CRM
The Ultimate Web Traffic Platform is made up of FOUR key elements.
- Ultimate Marketing Practice Dashboard
- Ultimate Data Architecture Platform
- Ultimate Customer Value Optimization
- Ultimate Decision Support System
Topics: Business Growth, Systems and Processes, Implementation, data science
You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.
There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.
Topics: marketing workflow automation, Business Growth, Systems and Processes