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The Plain Truth About Panic

Posted by Dan Kennedy on Jun 2, 2020 8:00:00 AM


Why does so much panic spread so quickly and easily through so many people whenever tough times occur in a given industry or profession, or the national economy?
 
Without deep roots, a tree topples in the storm. What are 'deep roots' for the business owner, entrepreneur or sales professional?
 
One: a system of selling and conducting business that has proven reliable and profitable, from which he can draw confidence, and which he can stick to with reasoned persistence. If he is advertising and marketing to attract customers, selling to them, retaining and multiplying them without a system, by random and erratic and even impulsive acts, with unplanned and disorganized effort, he'll be blown off course by a stiff breeze.
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Topics: Business Growth, Systems and Processes, elaunchers, Business Plan, Marketing education, mentor, mentorship

100% Open Rate...

Posted by eLaunchers on Apr 23, 2020 8:00:00 AM

I am sure when you saw the title of this article you immediately thought I was talking about email. After all, I am THE technology guy, right?

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Topics: Systems and Processes, success, direct mail, deliverability

Operating Philosophies 2

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 10:06:56 AM

11 Promoting Traffic at the Expense of Profitability 

Seeking to establish themselves in a new market, some companies may emphasize customer traffic—to the exclusion of whether they make any money on those so-called customers.

As Peter Drucker has observed, it is a fundamental business truth that the purpose of business is to create and retain a customer. But if you do not make any money on your customers, you do not have a business. Generating traffic without revenue and profitable customer transactions is a sure way to financial ruin. This lesson was relearned by many dot-com technology companies in the 1990s, who promoted traffic to their websites but failed to establish a viable business model. Numerous dot-com companies that failed did not sufficiently understand that, at the end of the day, maximizing hits is much less important than generating revenues in amounts more than the expenses incurred in
achieving those revenues, so that the business can make a profit and sustain itself.

Promoting customer traffic at the expense of good business is a mistake. 

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Topics: Business Growth, Systems and Processes, success, Strategic Coach, Financial Education, entrepreneurship, business planning

The Reality of Web 3.0: What’s In Store?

Posted by eLaunchers on Jul 16, 2019 6:11:00 AM

I have been reading lately about the upcoming Web 3.0, "the semantic web" and I’m excited to see what’s in store for us.  Remember the days of dial up connections?

Then we went from just text to graphics, video, streaming communications, media sharing, and so much more. The internet is continuing to grow up right before our eyes.

Evolution is a beautiful thing, no matter how small It may be. It could be as little as watching your house plant grow or witnessing the transformation of a city you once called home.

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Topics: Systems and Processes, data science, concepts and strategy, customer experience, Technology

How to use Sales Automation and CRM system to survive and thrive

Posted by eLaunchers on Jul 14, 2019 12:26:02 PM

Special Update: April 5, 2020

 

Dear Friends,

March 2020 was like no other March we have ever seen.  The beginning of March was awesome. Everything was on the up.  The stock market was up, revenue was up, profit was up, business was growing & there was prosperity everywhere!  March 2020 took all of that away from us & forcefully dropped us in survival mode.  We had to develop a plan to survive, recover and thrive.

Thankfully, we have a game plan.  In a collection of videos at www.elaunchers.com/sales you will be able to look, study & learn the system that I have been implementing since 1989.  My technology stack of choice has changed over the years but the process and the core philosophy of the system has never changed.

We want to let you know that we are here to help.  If you have already watched the videos on www.elaunchers.com/sales, let us schedule a call to review your prospecting & sales process and how you can systematize it.  (Some of the videos are published on this page too, for your convenience).

Sadly, COVID-19 has turned every business into a telephone-marketing & telephone-sales organization.  Let us share with you what has previously worked for us so you too can survive, recover and thrive into the remainder of the year to come.

 

Schedule Call with US

 

 

Implementing CRM solutions has come a long way since when Personal Computers and MACs first hit the market.  In fact, I'd like to tell you the story about how I learned to love Customer Relationship Management.

Shortly after arriving in America, I went about trying to find a job, earn some money so I could feed myself and my wife.  Needless to say, we came to this great country with nothing in our pockets (well, maybe enough for bus fare).  I tried and tried, and one day, my world changed for the better. At the time, I didn't know by how much.

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Topics: Systems and Processes, concepts and strategy, Sales, lead generation, Magnetic Marketing, Technology, Marketing education, CRM

The Ultimate Web Traffic Platform

Posted by Parthiv Shah on May 22, 2018 1:07:45 PM

The Ultimate Web Traffic Platform is made up of FOUR key elements.

  1. Ultimate Marketing Practice Dashboard
  2. Ultimate Data Architecture Platform
  3. Ultimate Customer Value Optimization
  4. Ultimate Decision Support System
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Topics: Business Growth, Systems and Processes, Implementation, data science

How to build an unstoppable business

Posted by Parthiv Shah on May 22, 2018 8:15:34 AM

You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.

There is no magical formula for business growth, but there is a proven, THREE PART system that can engineer acceleration of growth in your business.

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Topics: marketing workflow automation, Business Growth, Systems and Processes

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

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If you click on this button and schedule a call with me, we can work build this out for you in an hour. The dashboard is yours to keep, configure and use at no charge for the life of our relationship. It's like an accounting system for money you have not made yet! 

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