During last month’s zoom call with Dan Kennedy, he brought up something that, on the surface, had nothing to do with marketing, automation, or growing a business. He started talking about tulips.
Not markets. Not media. Not AI.
Tulips.
At first it sounded like one of those strange historical detours Dan sometimes takes before he makes a point, but within a few minutes everyone on the call understood exactly why he went there, because the story of Tulip Mania is really the story of what happens when otherwise intelligent people stop thinking and start following excitement.
