eLaunchers Blog

Capitalizing on Predictive Analytics and AI

Posted by eLaunchers on Jul 18, 2019 8:11:00 AM

The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.

Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible. 

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Topics: data science, Business inelligence, success, Technology

Mastering the Laws of Magnetism

Posted by eLaunchers on Jul 8, 2019 11:44:00 AM

Your ability to attract ideal clients is directly roportionate to your magnetism. There are sub-laws or minor laws that support the primary law. For instance, the laws of celebrity, resonance, and truth in being the genuine article. For now, let’s concentrate on the encompassing law of magnetism rather than its components so to speak.

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Topics: Business Growth, success, Magnetic Marketing, Marketing education

What Your Aunt Gertrude Never Told You About Making Money Or…. Strategic Selling in Just Five Steps

Posted by eLaunchers on Jul 5, 2019 4:44:00 AM

What Your Aunt Gertrude Never Told You About Making Money
Or….
Strategic Selling in Just Five Steps

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, Business Plan, Continuing Education

Trust Trumps All Part One(from your mother-in-law to your physician)

Posted by David J Dunworth on Jun 18, 2019 11:02:49 AM

Trust Trumps All

Part One

(from your mother-in-law to your physician)

Image Credit:  Flickr

TRUST is one of those things that the entire world hinges on.  Trust trumps all, and that includes when your mother-in-law professes her undying love for you.

I happen to have been lucky in that regard albeit the exception to the rule.  Alice was indeed a person that loved me, and I her.  She trusted me to always be there, and I trusted her to mind her own business.  She used to say that “she loved me more than she did her own kids.” Sometimes.

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Topics: copywriting, Business Growth, concepts and strategy, success, content creation

Creating Effective Funnels is a Piece of Cake Or…. How to Get the Tofu, Mofu, Bofu, Right Once and For All Part 2

Posted by eLaunchers on Jun 12, 2019 11:13:00 AM

Here’s the ice cream for that cake.

The other day the concept of working your leads through your marketing funnel with a strategy, tactics and an overall explanation of why lead scoring is important to know at what stage your leads are in the buyer’s journey.

Today we’ll discuss the various nurturing campaigns and they specific purposes.

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Topics: lead marketing automation, concepts and strategy, success, content creation, Technology

Will You Marry Me? BEST TELEMARKETING STORY EVER!

Posted by Parthiv Shah on Jun 7, 2019 3:09:59 PM

 

It was the year 1991, We received a package from India. It had some pictures, sweets and a VHS video tape of my cousin’s engagement. (Since we had been unable to attend the ceremony for my paternal aunt’s daughter a few weeks earlier, she sent us a recording of the event).

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Topics: direct marketing, digital marketer, success, No BS

Why Marketing Metrics are Critical  .... .... Without Them You’re Lost

Posted by eLaunchers on Jun 7, 2019 12:42:00 PM

 

There are significant reasons why marketing metrics are critical.  If you don’t know what works, what doesn’t, what’s weak, what’s healthy, you’re lost.  How can you get to where you are going without markers along the way to ensure you’re going in the proper direction.  You’re missing out on pertinent information when you don’t use them.

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Topics: success, Databox Dashboard, Financial Education, Technology

So, You Want to Be a Coach; Do You?

Posted by Parthiv Shah on May 17, 2019 12:24:24 PM

As the corporate world is slowly dismantling itself through continual layoffs, downsizing, even insolvency, those who still have years of productivity in them are heading for self-employment in the field of coaching.  You want to be a Coach, Do You?  What was once a closely guarded group of industry experts and psychologists is not so private and specialized group.

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Topics: success, Business Plan, Strategic Coach, Continuing Education, Financial Education

Why Attorneys Should Outsource Their Marketing

Posted by Parthiv Shah on May 3, 2019 2:12:10 PM

Attorneys are probably good at legal stuff.  However, it’s called law school for a reason.  They don’t teach lawyers how to market themselves, only how to understand and interpret the law.    That’s the absolute best reason available as to why attorneys should outsource their marketing.  They just don’t have it within them to do it on their own.

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Topics: success, lead generation, Marketing to affluent, Strategic Coach, Continuing Education

A prayer for The Entrepreneur

Posted by Parthiv Shah on Jul 3, 2018 10:01:06 PM

For the next one thousand days...

This is a true story. In February of 2002, when I left J.M. Perrone, Inc. to start ListLaunchers, we had a prayer ceremony at our new offices just before we actually moved into the office. There, sitting on the floor, in the presence of my family, friends and some business associates, the priest said the following prayer (I still remember every word of it as if it were yesterday):

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Topics: small business automation, elaunchers, success

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