eLaunchers Blog

Operating Philosophies 2

Posted by Stephen E. Roulac, Phd on Jan 10, 2020 10:06:56 AM

11 Promoting Traffic at the Expense of Profitability 

Seeking to establish themselves in a new market, some companies may emphasize customer traffic—to the exclusion of whether they make any money on those so-called customers.

As Peter Drucker has observed, it is a fundamental business truth that the purpose of business is to create and retain a customer. But if you do not make any money on your customers, you do not have a business. Generating traffic without revenue and profitable customer transactions is a sure way to financial ruin. This lesson was relearned by many dot-com technology companies in the 1990s, who promoted traffic to their websites but failed to establish a viable business model. Numerous dot-com companies that failed did not sufficiently understand that, at the end of the day, maximizing hits is much less important than generating revenues in amounts more than the expenses incurred in
achieving those revenues, so that the business can make a profit and sustain itself.

Promoting customer traffic at the expense of good business is a mistake. 

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Topics: Business Growth, Systems and Processes, success, Strategic Coach, Financial Education, entrepreneurship, business planning

4 Business Strategy Mistakes on "Strategy"

Posted by Stephen E. Roulac, Phd on Dec 23, 2019 12:29:50 PM

1 Strategic Incongruency

Strategy, to be effective, must be congruent.

If balance and consistency between different parts of the business strategy are lacking,
the resulting incongruence compromises the prospects of business success. Strategy congruency means that there is a reasonable connection between one part of a strategy and another part of a strategy. The purposes of one part of the enterprise are complementary to those of another part of the enterprise. The goals of one division are supportive of, and in parallel with, the goals of another division. 

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Topics: Business Growth, success, Business Plan, Strategic Coach, entrepreneurship, mentorship

421 Strategy Mistakes and How You Can Avoid Them

Posted by Stephen E. Roulac, Phd on Dec 20, 2019 2:25:54 PM

In Lewis Carroll’s classic book, Through the Looking Glass, the Red Queen prophetically informs Alice, “You must run as fast as you can just to stay in the same place. If you want to get ahead, you must run at least twice as fast.” Today, however, even running as fast as you can will not necessarily allow you to stay in the same place. To cope with and prevail in the challenges of life today, you need an effective strategy. You need either to do what you did before—very, very well—or to do something differently.

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Topics: concepts and strategy, success, entrepreneurship, business planning

Destination: FREEDOM - What Does It Mean?

Posted by Parthiv Shah on Sep 20, 2019 8:45:14 AM

 

Do you own your own business or does it own you?

If you're ready to take back control of your life, kick the crap out of your way, shorten your learning curve, design your own version of success and declare your entrepreneurial independence, you’re in the right place. Welcome to Destination: FREEDOM.

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Topics: success, freedom, entrepreneurship

The Milk Your Baby Drinks Can Ruin Teeth…And Other Such Dental Disasters

Posted by eLaunchers on Sep 10, 2019 7:59:00 AM

Who’s heart couldn’t melt at the sight of a smiling baby? Their feather-soft skin, tiny feet and hands, and oh, that beautiful smile is enough to make you want to cuddle it all day.  But did you know that feeding your baby can cause brand-new teeth to rot? This type of dental disaster is all too common.

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Topics: concepts and strategy, success, content creation, Continuing Education

One Thousand Days Backwards – Reverse Engineer Your Future

Posted by eLaunchers on Aug 27, 2019 4:47:00 AM

Everyone on the planet is concerned about their future.  Some consider tomorrow their future, thinking only one day at a  time for survival.  Others think about their futures in decades, while still others deal only in months or weeks.  The future is a funny thing, as it has unlimited meanings. 

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Topics: concepts and strategy, success, Money, Technology

The Cure for Your Conversion Headaches

Posted by eLaunchers on Aug 15, 2019 4:27:00 AM

I think this next statement is a bit off-putting, but I’m not making fun of it. When I was researching some of the other experts speaking about conversion headaches, the first site to pop up was Harvard Medical School. I learned that there is such an illness known as “conversion headaches (conversion disorder).”

But that’s not at all about what this article is built. Lead conversion is the topic. Removing the roadblocks, constraints, frustration, ambiguity, and headaches that come when your lead to customer conversion isn’t doing well.

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Topics: concepts and strategy, success, content creation, Technology

Becoming a Niche Authority

Posted by eLaunchers on Jul 31, 2019 5:02:00 AM

What Makes Authority Marketing Work

Part II

The other day I laid out some answers to What Makes Authority Marketing Work and we discussed the viewpoints of three people that have written books on Selling to the Affluent, and that of Authority.  I chose them because of the titles of their books, and the fact that both Kennedy, Witty and Shelton are figures often in the limelight of our world.

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Topics: concepts and strategy, Delivery and Training, success, Magnetic Marketing, authority marketing, Business Plan, Marketing education

Who Says Direct Mail is Dead

Posted by eLaunchers on Jul 23, 2019 3:39:00 AM

Who Says Direct Mail is Dead

That’s an easy one.  Those who say direct mail is dead is anyone that has never used it. Or, only used it once and failed.  Or, those who are under 35 years old would be my guess.

Well, direct mail is at a place in time where it is the ONLY way to make sure your message gets to the intended target.  With a 95% plus open rate, direct mail is a solid winner for getting your message to your audience.

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Topics: direct marketing, concepts and strategy, success, customer experience, Magnetic Marketing

Capitalizing on Predictive Analytics and AI

Posted by eLaunchers on Jul 18, 2019 8:11:00 AM

The actual value of automation is that it is more capable than humans could ever be to accomplish what today needs. With automation pushing the envelope of productivity in marketing per se, it more than capably provides the ability to scale.

Imagine, a single process that is so well-defined that once implemented can repeatedly produce until Infinitum, or until the desired outcome is reached. That’s the power of automating as many processes as possible. 

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Topics: data science, Business inelligence, success, Technology

eLaunchers.com Blog

Thank you for your interest.

Kind Words from Ryan Deiss @ Inbound 2018

In this blog, we share what we learned from our reading and our experience. We publish two articles a week. Our blog editor Stacey Riska reads, researches and interview industry experts to write these articles. We also get articles contributed by others that Stacey publishes periodically to this blog. If you have a blog idea or blog article, kindly send it to sriska@elaunchers.com for review.

If you like what you see, I would like to meet with you and share what I know that can possibly help you grow your business.

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BEFORE you invest any more money on marketing ANYWHERE?

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If you click on this button and schedule a call with me, I will work with you on your business in a 60 to 90 minute  session and help you map out your journey from your current state to your goal state. This session is a composite of principles I learned from Dan Kennedy's Magnetic Marketing, Hubspot's Inbound Marketing Methodology, Infusionsoft's Lifecycle Marketing Planner and Digital Marketer's Customer Value Optimization with Value Journey Canvas (CVO/VJC).Get Started For Free!

 

 

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