Blog

You and I spend money on marketing and advertising because we want to connect with our customers, clients, and patients in a way that has them eager to do business with us.  

You want your prospects to see you as an authority in your market or industry—a trusted source that has them driving past your competitors and going out of their way to do business with you.

There are a couple of ways you can do this.

Be in business for forty years or so, and spend that time developing a reputation with your community through various outreach efforts. Sponsor little league teams, join Rotary Clubs, guest lecture at the local community college, and continuously pump money into ad campaigns that let people know you’re in business.

OR

Take a shortcut.   Develop and deliver a well-crafted message with killer content that establishes you as the undisputed authority in your industry by answering your prospect's questions, addressing their concerns, and educating them on—not just your product or service—but why your product or service is precisely what they need to fulfill their needs, put their fears to rest, or help them attain what they desire most.

Today, we’ll dive into a game-changing strategy capable of transforming how you connect with your ideal prospects. It involves positioning yourself as an authority and offering resources that educate potential clients, patients, or customers on why they need to do business with you.

Before we jump into the details, let's talk about the foundation – positioning yourself as an authority. You're not just peddling a product; you're offering a solution that stems from expertise. By sharing your knowledge through special reports, blog posts, and videos, you show your prospects that you're not just a seller but a source of valuable insights.

Here's the thing: Your prospects are bombarded with options every day. They're in a constant dilemma of choosing the best fit for their needs. This is where your preselling prowess comes into play. Educate them about their pain points and show them how your product or service can be the answer they've been searching for.

I have a passion for seeking out business leaders who accomplish amazing things. I search out these individuals, learn as much as I can about their lives and their journey and then absorb as much of their stories and the lessons they have to offer for use in my own life and my own business.

One of the business leaders I’d like to highlight today is Indra Nooyi, former Chairman and CEO of Pepsi Co.   Indra was born in southern India to a conservative Brahmin family. She graduated top of her class in high school and got a BA in math, chemistry, and physics in Madras Christian College. She then came to the USA, went to Yales School of Management, and took a job with a Boston consulting group.

When it comes to transformative leaders in the tech industry, Tim Cook shines.

When the great Steve Jobs passed away in 2011, Tim Cook stepped brilliantly into some very big shoes.

Jobs had handpicked Cook as his successor and expressed his confidence in Cook’s ability to lead Apple forward.

It appears Jobs was right. Tim Cook has been at the helm of Apple ever since. He has guided the company and continued Job’s legacy of innovation and success.  

Tim Cook's journey is a testament to determination, innovation, and an unwavering commitment to excellence. He was born in the early 60’s, in Mobile, Alabama. He received his degree in industrial engineering from Auburn University and then went on to get an MBA from Duke University’s School of Business. Soon after he started on a path that would eventually shape the future of technology.

Today I’d like to dive into the ocean of wisdom offered by one of the greatest investors of our time, Warren Buffett.

Known as the "Oracle of Omaha," Buffett's success and long-term investment strategies have made him an icon in the world of finance.

In this blog, we'll explore some valuable business advice from Warren Buffett, drawing inspiration from his speeches and taking a glimpse into his remarkable life journey.

Warren Edward Buffett was born on August 30, 1930, in Omaha, Nebraska. His passion for business and investing emerged at an early age. In one interview he recalled delivering newspapers as a young boy, filing his first tax return at 13 and claiming his bicycle as a deductible expense.

Recently I came across an article by Dave Ramey, the financial expert and syndicated radio host, which focused on his tips for winning at business. (See link below for the full article.)

For the past two decades Dave Ramsey’s advice has been broadcast on American Television shows, radio shows and is available in print on bookshelves across the nation.

Dave Ramsey makes his money telling everyone else how to save and spend theirs.   He’s helped thousands of people take control of their personal finances and saved just as many small business owners from making costly mistakes with his financial advice.