Fear—Greed—Guilt—Anger—Exclusivity—Salvation—Flattery Emotional Drivers That Compel Prospects To Say Yes

Posted by Parthiv Shah on May 15, 2024 8:00:00 AM

What causes people to act? What motivates them? Inspires them? Entices them to pull out their credit cards, call the number on the screen, and say yes?

The answers are wrapped up in human psychology. And, if you want to craft a marketing message that resonates with your target audience, you need to understand what makes people tick.

Crafting a compelling message is both an art and a science. It's about understanding what motivates people to take action and leveraging those insights to create messages that resonate deeply with your audience. There are seven key drivers—fear, greed, guilt, anger, exclusivity, salvation, and flattery—that can be harnessed to create truly compelling marketing messages.

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Topics: attract more prospects, potential risks, wealth, success, material possessions, societal expectations, feel special or unique, problems or challenges, validation and recognition, attributes or achievements, compelling marketing messages, motivates, powerful motivator, unique features, brand or product, transformative effects

 parthiv shah


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